Sunday Dec 15, 2024
Sunday Dec 15, 2024
Tuesday, 14 November 2017 00:00 - - {{hitsCtrl.values.hits}}
Marketing enthusiasts flocked together for the SLIM PCM (Preliminary Certificate in Marketing) inauguration of the fourth intake of 2017. The event was hosted by SLIM (Sri Lanka Institute of Marketing) to pave the way for new entrants into the world of Marketing.
The Preliminary Certificate in Marketing is a three-month-long course, specially designed for beginners in marketing and leads up to the Postgraduate Diploma in Marketing. It is the first step towards an MBA and also the internationally recognised professional status in marketing conferred by the prestigious Asia Marketing Federation.
SLIM is the national body for marketing in the country with nearly 50 years of experience, and is responsible for launching the careers of many a successful marketer both locally and internationally.
The open day titled ‘Your Future is Secured’ gave important insights to school leavers, young executives and entrepreneurs in order to succeed in the marketing arena and this informational session saw the participation of many enthusiastic budding marketers who took home a wealth of knowledge about their profession. Prospective students, parents, young executives and even non-marketers showed great interest in studying PCM as an entry qualifications to the world of marketing.
The gathering was addressed by a special message from Pradeep Edward, Vice President of SLIM and Director/CEO of GAP Holdings. He mentioned that SLIM PCM is the most recognised course for marketing in the country and potential students will be guided by well-qualified resource personnel who are experienced marketers and hold senior positions in top corporate companies.
PCM lays the foundation for further studies in marketing. As a career path PCM is an entry qualification to the Postgraduate Diploma in Marketing which is the shortest route to an MBA.
He urged students to not end their marketing education with PCM and to enrol for the Post Graduate Diploma in Marketing, Branding, Sales and CPM. SLIM also covers a vast scope on the subject by incorporating courses in branding, digital marketing and sales. Further information can be obtained at www.slim.lk.
Students can also participate at student committees in national level events and activities such as SLIM Brand Excellence, The Effie Awards, NASCO, SLIM Trainings, and SLIM Toastmasters. Students who enrol for SLIM Toastmaster and the SLIM Student Council will be able to create a network among senior marketers, lecturers and colleagues.
The Lecturer’s message was delivered by G.S. Sylvester, Senior Lecturer, Marketing Consultant, Trainer, Tutor and the Chairman of the Education Reforms Committee of SLIM. “Even people from non-marketing backgrounds prefer to follow PCM, as they understand that marketing is essential for entrepreneurship and business growth,” he commented.
He briefed the gathering on the program structure and mentioned that the PCM curriculum was especially designed to suit the current requirements of today’s world and corporate arena.
Ayesha Hettiarachchi, E-commerce Manager – Uga Escapes Ltd., was next to address the students. As a PCM graduate herself, she stressed on the importance of PCM and how it helped her to further her career.
Sanath Senanayake, CEO/ED of SLIM, noted the importance of studying marketing at SLIM. He added that prospective employers view SLIM PCM holders favourably since the program imparts practical knowledge whilst providing local and international perspectives on marketing. SLIM continuously develops marketing education in Sri Lanka and its commitment towards the profession.
