SLIM Forum: ‘Unknown Stories of Known People’ enlighten PCM students

Large gathering at the location

The forum for the SLIM Preliminary Certificate in Marketing (PCM) 2019 – fourth intake was recently held on a grand scale at the Sri Lanka Institute of Tourism and Hotel Management. 

Themed ‘Unknown Stories of Known People’, the event was made more captivating with the

participation of popular singers Santhush Weeraman, Lahiru Perera and well-known sports

personality Dhammika Prasad, whose speeches appealed to the large gathering of young

employees and school leavers. The Preliminary Certificate in Marketing is now readily available

to anyone interested in entering the world of marketing.

Emphasising the concepts of courage and motivation, the special invitees discussed the personal obstacles they’d had to overcome to achieve their goals. Sathush Weeraman stated that while he and his team were initially rejected by many broadcasting stations, their determination and hard work enabled them to rise in the music industry. He further encouraged the audience to believe in their skills and talents, and work hard on developing them. 

Lahiru Perera added to this inducement by describing the thorny path he had to follow to achieve his dream of becoming a star in the Lankan music industry, and urged the audience to follow their hearts and work hard. Dhammika Prasad spoke on the concept of ‘not giving up’ while revealing the physical injuries he underwent during his career. 

He believes that while such setbacks may create a comma in our journey, they should not be considered as a full stop. The speakers further encouraged the audience to initiate their journey with a solid professional foundation.

SLIM President Suranjith Swaris noted: “SLIM PCM is the most recognised preliminary course for marketing in the country. It lays the foundation for beginners as the ideal entry point of marketing. It is interesting to witness the increasing number of students engaging in marketing studies every year. 

“This is due to the competitive environment in which they have to work. SLIM PCM caters to this need perfectly and provides a value-added qualification for aspiring marketers and lays the foundation for further studies. I am sure the forum of ‘Unknown Stories of Known People’ will definitely help students to achieve their goals in life with a comprehensive knowledge of marketing.”

The forum for PCM was held for prospective students with the aim of educating them about the basic and fundamental theories of marketing. The Preliminary Certificate in Marketing is the ideal foundation for those students who wish to pursue a marketing related career and for students who wish to gather marketing knowledge, which will be helpful to them in any field of study or career. 

Students who enrol for this three-month certificate program can complete the course at the SLIM Business Schools in Colombo, Kandy, Matara and accredited study centres. 

The Preliminary Certificate in Marketing (PCM) is a qualification in marketing that is designed for working, and aspiring sales and marketing personnel. The program focuses on developing, educating and enhancing the qualities and skills of aspiring marketers about managing real-life scenarios in the field of marketing. 

The course will cover the basic concepts of marketing and lay the foundation for the Postgraduate Diploma in Marketing followed by an MBA. The PCM will provide a valid professional qualification in marketing and add value to the careers of young and aspiring marketers.

SLIM Vice President Roshan Fernando further stated: “The Preliminary Certificate in Marketing will enable all the students and aspiring marketers to gain knowledge about the fundamentals of marketing from the national body of marketing in Sri Lanka. 

“Even people from non-marketing disciplines follow PCM, as they understand that marketing is essential for entrepreneurship and business growth. This program is designed according to the current requirements of our corporate sector, and it employs qualified lecturers and resource persons to deliver lectures and educate the students. The PCM qualification from SLIM will surely ensure the progress of your career.”

SLIM CEO/ Executive Director Sanath Senanayake stated: “While SLIM students get the opportunity to create a comprehensive marketing education, good network, and lay a value-added and widely recognised foundation for their careers, they will also get a chance to participate in student committees at national level events.” 

He also extended his gratitude to the three main speakers for their contribution to motivate PCM students to win their life dreams at the ‘Unknown Stories of Known People’ forum.