SLIM Brand Week returns with theme ‘Power of Branding’

Tuesday, 5 November 2019 00:00 - - {{hitsCtrl.values.hits}}

Sri Lanka Institute of Marketing (SLIM) organised the ‘SLIM Brand Week 2019’, a five-day brand-marketing symposium for the second consecutive year with the theme of ‘Power of Branding’. The symposium is recognised as a premier national event dedicated to entrepreneurs and all corporate personnel serving the marketing fraternity of Sri Lanka.

Following a successful campaign in November 2018 which took place at the BMICH, this year’s Brand Week makes a welcome return with a host of master classes and keynote speeches from eminent professionals.

SLIM Brand Week 2019 will be held from 4 to 8 November at the BMICH Jasmine Hall. There will be a series of speeches to light up the brand week from well-known speakers educating the importance of brands and brand building. The first speech of the series of speeches will be delivered on 4 November, the first day of the brand week, by Brand Finance Sri Lanka Managing Director Ruchi Gunewardene, on ‘Brand as an asset’, followed by a speech on 5 November on ‘Brand supremacy through service excellence’ by Jetwing Symphony PLC and The Lighthouse Hotel PLC Chairman Hiran Cooray.

Entrepreneur, Sales Coach and Marketing Educator, Strategy College Co-founder, Spinner Founder Yasas Hewage will deliver a speech on a ‘Brand story’ on 6 November. There will be another speech on 7 November by John Keells IT Head of Marketing and Alliances Rohan Jayaweera on ‘Emerging Business Intelligence from Big Data for Today’s businesses’.

A CXO forum has also been organised with the theme of ‘Sri Lanka beyond 2020’. The forum will be conducted in the form of a panel discussion where the top corporate officials in Sri Lanka come on board to discuss on how to develop brands and the importance of brands and brand building will be a highlighted throughout the forum.

With the vision to create a corporate platform that challenges brands to conceptualise and apply experiences and solutions for a better tomorrow, the Brand Week will serve as a foundation to build on to share knowledge and come up with new conceptualisations to evolve viable solutions in the future. Moreover, it will explore future brands and emerging technologies which bring about brand excellence.

The Brand Week will also be instrumental in measuring strong brands and providing more choices to ensure a competitive economy that will positively improve Sri Lanka’s economy and render rapid growth. For a developing country like Sri Lanka, promoting brands and building viable and quintessential business plans to deal with the current economic situation of the country, is an essential requirement. Brand Week will definitely bode well for the future of the country as well as the economy.

SLIM is the national body for marketing in the corporate world. Its workshops and training programs are conducted by industry experts and lead to a significant improvement among the employees’ overall productivity, by targeting skills to meet the present and future needs of organisations.

The interested individuals are invited to visit the below website and register themselves for the brand week by providing the requested details: http://www.brandweek.slim.lk/.