Revitalising retail through ‘Shop for Sri Lanka’ campaign

Wednesday, 2 October 2019 00:00 - - {{hitsCtrl.values.hits}}

Sri Lankan retailers have organised themselves to harness the collective resources of the retail industry, and promote innovation and growth even further, while providing consumers with the best deals in the country.

To do so, the Sri Lanka Retailers’ Association (SLRA) is commencing their flagship event to revitalise retail for 2019, through the ‘Shop for Sri Lanka’ campaign. During the campaign period, all leading retail brands in the country will provide consumers with special offers and incredible promotions. A plethora of leading retailers from divers sectors will be part of the event, giving the public the option of choosing from fast moving consumer goods, clothing, fashion and jewellery, household items, footwear and accessories, e-commerce, healthcare, and more.

The national campaign scheduled to launch in Colombo on 1 October will cover a period of 45-60 days.

Sri Lanka’s retail sector accounts for approximately 34% of the country’s GDP, 14% of employment and over 250 million footfalls per annum, thus contributing a significant portion towards developing the country’s economy.

According to SLRA President Sidath Kodikara, retail permeates every aspect of economy activity, and is the first line indicator of a country’s economic health.

“Any impediment to the retail industry performance has a direct impact to the economy,” he said. “Hence, it is essential that we continue to strengthen and revitalise this very important sector. This initiative is aimed at supporting our members who operate across the country. On behalf of all its members, the SLRA pledges to extend our commitment and assistance to restoring Sri Lanka’s economy to normalcy through this initiative to revitalise the retail sector.”

Sri Lanka was ranked 12th in the Global Retail Development Index (GDRI) among 30 Countries for Potential in Retail Investment and growth in the years 2016 and 2017.

SLRA invites all retailers including non-member retailers and other parties to join this pioneering national endeavour to launch the ‘Shop for Sri Lanka’ campaign.

For more inquiries, please contact SLRA Secretariat, Shehara De Silva on 011-5588800.