Wednesday Dec 11, 2024
Wednesday Dec 11, 2024
Wednesday, 29 July 2020 00:53 - - {{hitsCtrl.values.hits}}
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Newton Lanka Creative Director Rushain Rodrigo (left) with Newton Lanka Director Reshad Mohideen
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Newton Lanka, an extension of Newton TAC Malaysia proudly bagged five awards at the recently concluded Asian Customer Engagement Forum 2020 (ACEF) showcasing its unmatched, innovative creative solutions, yet again. The company won two gold awards, one silver and two bronze in five different categories for running creative campaigns for Aquafresh and Dandex Pro-scalp shampoo brands.
One gold award in the main category of Out of Home Media was in recognition of the Freedom Run 2 campaign, which was carried out for Dandex Pro-scalp shampoo and another gold was received for the category of Online Media for the same campaign. Its Water Can Change Any Story campaign, which was launched for Aquafresh brand, won silver in the category of Experiential Marketing while the same campaign received the bronze award in the category of Out of Home Media. The agency bagged another bronze award for the same campaign in the category of PR.
These outstanding achievements for Newton Lanka come on the back of a successful run at the EPICA Awards which was held in March, 2020 for the very first time in Sri Lanka. The EPICA Awards rewarded Newton Lanka with bronze for its Water can change any story campaign which was carried out for Aquafresh brand in the category of Non-alcoholic Drinks.
Expressing his thoughts, Newton Lanka Director Reshad Mohideen commented, “We are extremely proud of these awards and we would not have been able to reach these heights if not for a collective team effort. Our valued clients provided their due support allowing us the freedom to come up with creative solutions. I would like to extend my compliments to our ever dedicated staff and the clients who stood with us as pillars of encouragement.”
Asian Customer Engagement Forum is focused on elevating brands and organisations through customer engagement activities, branding, marketing, CSR aspects and recognising the best solutions, practices adopted by those companies.
“Our campaigns are unique and engaging in the true essence as we banked on our vast knowledge and years of expertise to help our clients win the hearts of consumers and be game changers in their respective fields. From the onset, our focus was to be creative, so we were instrumental in providing innovative solutions with out-of -the box ideas,” shared Newton Lanka Creative Director Rushain Rodrigo.
Newton Lanka offers solutions ranging from shopper marketing, in-store Activations, Social and Digital Media Marketing, Print, TV and Packaging for their clients. The agency has been operating in Sri Lanka since 2016 and works together with brands such as Hemas, Domino’s, LB Finance, Keells Food Products, Ninewells and Sri Lankan Airlines. Newton has also embarked on global projects across Indonesia, Malaysia and India and strives to innovate the industry through groundbreaking, heartfelt and creative advertising with the usage of new technology and effective storytelling.
