New Digital Director at Leo Burnett Sri Lanka

Leo Burnett Sri Lanka, the local office of Leo Burnett Worldwide, recently announced the appointment of Neeraj Karambelkar as the agency’s new Digital Director. 

Neeraj recently joined the team to overlook the agency’s rapidly expanding digital communications business, which services all the Group companies. 

Over the course of his 13-year career, Neeraj Karambelkar has gathered vast experience and expertise from several globally recognised organisations during his career in India with companies such as J Walter Thompson (JWT), Fox International Channels, HarperCollins Publishers, Fame Digital and GroupM Media. In his last role as Senior Business Director – Content at GroupM Media India, Neeraj was responsible for leading the Native Content Marketing practice for the Central Content team ensuring increased profitability for GroupM agencies worldwide. 

His role involved implementing best practices, offering innovative content marketing solutions to clients and the growth of the business. Within a year, Neeraj helped grow the company’s practice by 116% by bringing on board new clients, customising solutions and expanding the agency’s publisher network. During his tenure at GroupM Media India, Neeraj also successfully developed and formalised the content marketing performance framework to help agencies evaluate and identify partners, keeping in mind specific communication objectives and standardisation protocols.

Neeraj Karambelkar has a Post Graduate Diploma in Marketing Communications and Management from the National Institute of Advertising, New Delhi and a Bachelor of Commerce degree from Osmania University, Hyderabad. He is primarily a consumer marketer, brand builder and media professional with an exceptional track record across the fields of advertising, television, publishing and OTT. Neeraj has built a reputation for launching and building brands from the ground up, and for harnessing new business opportunities. His marketing excellence has been recognised with multiple awards such as IDMA Awards, DMA Asia Awards, Maddies Awards, Mobbys Awards, CMO Asia Awards and Horlicks NINJA Awards.

Commenting on Neeraj Karambelkar’s appointment, Leo Burnett Sri Lanka Managing Director Ranil de Silva said: “The Leo Burnett Sri Lanka team is delighted to welcome Neeraj Karambelkar on board as our Digital Director. We look forward to working with him to enhance and improve our all-important digital offering. We believe that he will make a significant contribution to the progress of our digital capabilities at Leo Burnett Sri Lanka thanks to the unparalleled experience and expertise he has garnered over the years. I am confident that he will not only add immense value to the agency’s client roster but will bring added value to Sri Lanka’s progress in the sphere of digital. We are excited to have someone as accomplished as Neeraj on our team.”

Also commenting on his appointment, Leo Burnett Sri Lanka Digital Director Neeraj Karambelkar stated: “I am excited to lead the Leo Burnett Sri Lanka digital team and to drive the agencies digital capacities beyond the current status quo. I look forward to contributing my best efforts towards the agency’s growth objectives via the ever evolving digital medium whilst contributing to the growth and success of the agency’s incredibly diverse client portfolio.”

Over the years, Leo Burnett has built many powerful brands and meaningful partnerships with its clients, whilst delivering gratifying results and gaining peer recognition in the industry. This year the agency celebrated its 18thanniversary in Sri Lanka whilst the global company commemorated its 82nd anniversary. As Leo Burnett looks ahead to the future, the agency remains dedicated to developing new ideas inspired by HumanKind – Leo Burnett’s philosophy which is rooted in the belief that creativity has the power to transform human behaviour.