Maliban gets global recognition at ‘Prestigious Brands of Asia 2018-19’ for 2nd consecutive year

Inspiring goodness for over 60 years, Maliban Biscuits Manufactories Ltd., Sri Lanka’s most trusted and renowned biscuit manufacturer, was bestowed with thecoveted international ‘Prestigious Brands of Asia 2018/19’ Award by Heralds Global & BARC Agency at an event held in Dubai recently. 

The Prestigious Brands of Asia Awards recognises brands that have authenticated their objectives to create the future by embracing a combination of their advanced products or services and have contributed in transforming the economy. Moreover, these brands by virtue of their unique value propositions and attributes have established an incomparable set of beacons and reinforced a profound and meaningful marketing connect with their customers.

Continuing the winning streak for the second consecutive year, The Prestigious Brands of Asia Award is a result of Maliban’s continuous commitment to improve, Trust, Image building, Sustainability, Goodwill, Growth and product Innovation in the markets where company operates in. Over 500 eminent brands representing multiple categories from countries such as Thailand, UAE, India and Singapore were nominated for this year’s ‘Prestigious Brands of Asia’ award 2018/19. 

Nominated brands underwent a stringent, three phase evaluation process. While the first phase of research comprised of evaluating the industry reports, market surveys and brand reports, the second phase focused on identifying the brand perception among the target audience. The final phase further scrutinised the nominated brands by rating them on a scale of 1 to 10 (where 1 is the lowest and 10 is the highest). The key enabler which gave Maliban the edge over its competition was the company’s continuous effort to sustain its legacy by embracing innovative ways to improve its core business operations, thereby increasing the overall contribution towards the economy. Maliban was the only local FMCG Company to win the Prestigious Brands of Asia Awards for two successive years. 

Commenting on the recognition, Maliban Group CEO Ravi Jayawardena noted,“It gives us immense pride and honour to be recognised at the Prestigious Brands of Asia Award for the second consecutive year. The award is a testament which reflects the strong commitment, dedication and goodwill we bring into the market that we operate in. We at Maliban have strived to provide world class products and services to our valued customers by instilling quality and innovation in our core business operations. With our drive to become the game changer in the FMCG category, we continue to challenge ourselves to keep abreast with the dynamic trends of customer lifestyle to come up with ground breaking products that would soothe all our loyal taste buds be it locally or internationally. Towards enhancing our value creation to a wider community, we have expanded our distribution network, thereby enabling every Sri Lankan to experience world-class products through Maliban. Our long term vision is to differentiate ourselves by offering innovative quality products and elevating the customer experience to a whole new paradigm.”

Since the company’s inception in 1954 as Sri Lanka’s pioneer biscuit manufacturing company, Maliban has been the golden standard; with their use of world-class ingredients and state-of-the-art manufacturing processes. At the time of inception, family members used to taste products to monitor the quality and output. To this day, this practice still continues. In the recent past, Maliban has received several prominent national and international awards from reputed awarding bodies for achieving business excellence in South Asia.