LoweLintas gears up to drive next phase of MullenLowe Group’s growth

• Announces senior leadership appointments to business and creative teams

MullenLowe Group Sri Lanka LoweLintas Associate VP and Business Director Sean Pompeus

MullenLowe Group Sri Lanka LoweLintas Creative Director Jude Jayaprekash

MullenLowe Group Sri Lanka announced the appointment of Sean Pompeus as Associate Vice President and Business

Director and Jude Jayaprekash as Creative Director at LoweLintas, with effect from 1 July.

Both Sean and Jude have been an integral part of the MullenLowe Group, contributing to making the group a formidable force in the advertising industry. In his new role, Sean will be heading the LoweLintas business and will be responsible for its overall operation. Jude is being mandated with the responsibility of further developing and sustaining the overall creative product of the company. LoweLintas will focus on being an agile and future ready entity delivering solutions using data and analytics for its clients.  

An embodiment of MullenLowe’s challenger mentality, LoweLintas was established as an independent operation under the MullenLowe Group on 30 November 2019, at a time when the market was still recovering from the aftermath of the events of Easter Sunday. Since then, the agency has won over an enviable portfolio of clients and grown from strength to strength by delivering hyper-bundled, multi-disciplined solutions in an agile and cost-effective manner.

The encouraging results delivered by the agency have necessitated the appointment of senior leadership members to steer the company to its next phase of growth. The appointments are part of the group’s continued strategic efforts to invest in both business and human capital through the ongoing global pandemic.

Commenting on this, MullenLowe Lintas Group Chief Executive Officer Virat Tandon, from the group’s regional office in Mumbai, India, said: “Despite the recent setbacks that Sri Lanka has been faced with due to global and local events, we are encouraged by the market’s immense resilience and its potential to fight back and rise. Our faith in the market is what brought about the establishment of the local LoweLintas office on the back of the very unfortunate Easter Sunday bombings. 

“Operating independently, the agency has built a strong portfolio of local and international brands within the past 20 months. I have been working closely with our local senior leadership team to identify ways in which we can support them to accelerate their pace of growth. The appointment of two of our experienced team members, Sean and Jude, to LoweLintas underscores our commitment to our operations in Sri Lanka. We will continue to deliver additional investments and resources to the company, as it gears itself for the next phase of its growth journey.”

Having joined MullenLowe Group Sri Lanka as an Account Director in 2015 (when the agency was known as Lowe LDB), Sean moved on to become Client Service Director in 2016 before being promoted to the role of Associate Vice President and Client Service Director in 2018. He has been actively involved in engaging with the industry and nurturing local talent. Sean has been part of the organising committees of several key industry events including Cannes Young Lions, Adfest Young Lotus and Young Spikes. He has also served as the Project Lead and Jury Member of the Cannes Lions Young Marketer – Sri Lanka competition.

Jude had come onboard the agency as a Senior Copywriter in 2011 and went on to become Creative Group Head in 2015 and Associate Creative Director in 2018.

With close to 40 years of experience in the advertising industry between them, Sean and Jude possess a wealth of knowledge across a diverse mix of categories including banking and finance, insurance, telecommunications, FMCG, food and beverage, fashion and retail, real estate, education, automobile and hospitality. 

MullenLowe Group Sri Lanka was established as LDB Lintas in 1993 and was subsequently referred to as Lowe LDB, an agency which comes from a powerful creative lineage. It came to be known as MullenLowe as a result of a merger with US-based network Mullen in 2015.

The Group is known for hyperbundling its offering using its 5 strategic verticals – MullenLowe Sri Lanka, LoweLintas, LoweActive, LoweDigital and LowePublic – to deliver meaningful solutions for brands across creative, strategy consultancy, activation, digital and public relations disciplines.

A majority of MullenLowe’s business comes from global FMCG giant Unilever. In addition, it works with some of the country’s leading brands in banking and finance, telecommunications, insurance, FinTech, consumer electronics, carbonated soft drinks, biscuits, milk foods and tea. The group possesses vast cross-category knowledge which gives it an edge when it comes to effective work.

Rated amongst the top 10 most effective agencies in APAC and the 36th in the world by Effie Index 2020, the company continues to dominate the top 10 most advertised categories by 80% and the top 20 most advertised categories by 50%, making it by far, the most influential brand communications company in Sri Lanka.

Lintas is a global creative powerhouse which counts 120 years in advertising and has been operating under the name Lowe Worldwide since the year 2000. It then assumed the new name MullenLowe in 2015 following a merger with the US network Mullen.