LG brings future of digital signage to SL

Friday, 18 May 2018 00:00 - - {{hitsCtrl.values.hits}}

By Shannon Jayawardena

LG has launched a new line-up of digital solutions, bringing the future of digital signage to Sri Lanka.

The launch was announced alongside the LG Grand Tech Seminaron 16 May, showcasing live demos of the technology.

Abans Deputy Director Dinesh Perera said: “We plan to deliver various insights and experiences into new technologies, driving our new products. With rapidly changing technology and a glut of information available to consumers, it is now ever more important for businesses to distinguish themselves from the competition, by offering personalised customer experience.”

“The solutions that LG shared were focused on helping customers make money for their businesses, rather than the company trying to make money off them. The information shared at the seminar benefited all types of businesses present at the event,” he added.

The LG seminar was aimed at introducing measures to boost customer engagement, which would in turn materialise new opportunities, while sharing LG’s strategic direction and industrial innovation through the newly introduced digital signage. Digital signage, which is also an electronic display platform, has gained major popularity across the world, due to its presence in building brand awareness, its service in spring-boarding advertising and delivering integral information about a company’s available products and services.This is what LG and Abans together have now launched in Sri Lanka, enhancing communication between local businesses and their customers.

LG B2B Department Asia Head Brian Yang stated: “The LG Group has 71 companies, and we have continuously produced the world’s best optimised convergence solution through product leadership, sustainable innovation and public cooperation. Digital signage has transformed from previous times, and is now innovative and greatly modernised. The third generation display technology and artificial intelligence are converging with art and culture which shows that digital signage has limitless potential.”

Yang also noted that digital signage can be divided into four types according to spaces and users, which are: purposeful spaces,such as hotels and restaurants; waiting spaces, such as check-in counters; passing-by spaces,such as drive-thrus; and gathering spaces,such as meeting places and so forth.

The speakers shared the various global trends and new technologies that would benefit the hospitality, retail, banking and finance industries, while showcasing several video projects that LG has carried out worldwide.

The first generation of signage TV was for basic information only; the second, which exists today, is for interaction and entertainment in addition to basic information; and the next generation is for convergence, art and culture which was exhibited at the seminar.

The seminar also demonstrated several OLED displays, 55-inch LED screens, ultra stretch content manager software, LED transparent film, and systems on chips that offered eye-catching digital content and information.

Pix by Lasantha Kumara