Hemas Consumer wins big at SLIM DIGIS 2.0

Friday, 5 February 2021 00:00 - - {{hitsCtrl.values.hits}}

Hemas Consumer General Manager Marketing Derrick Antony receiving the Silver award for Clogard Fresh Blast Gel Toothpaste – Cinnamon and Propolis variant launch from a SLIM official

Hemas Consumer, a leading manufacturer in Sri Lanka’s Home and Personal Care sector, won prominent awards at the recently-concluded SLIM DIGIS 2.0.

One of its highly successful campaigns, Freedom Run 2.0 organised for Dandex Pro Scalp clinched three awards including Silver award for Best Use of Technology in Marketing 2020, Bronze award in the category of Beauty/personal care/OTC and became finalist in the category of Best Digital Marketing Innovation 2020. Its Clogard Fresh Blast Gel Toothpaste – Cinnamon and Propolis variant launch won Silver award for Best Use of Branded Content 2020.

Winning three awards on the trot, the Freedom Run 2.0 campaign topped off a memorable night for Hemas Consumer. Freedom Run is an online game organised for Dandex Pro Scalp Shampoo focused on engaging the digital natives with fun and interaction, while educating the benefits of the brand’s product variants. The campaign was rolled out covering more than 40 locations and reached out to over a million people via online platforms.

Commenting on the awards received, Hemas Consumer Director of Marketing Fiona Juriansz Munasinghe said: “These awards speak volumes for the commitment and dedication shown by our team and the agencies which partnered with us to roll out highly successful campaigns. I would like to congratulate everyone for their enormous support in taking Hemas Consumer Brands to new heights, and these are major milestones in our journey towards outstanding success. These awards are a result of a collaborative effort and it has ensured that Hemas Consumer brands continue to be embraced by a wider audience.”

SLIM DIGIS 2.0 hosted by the Sri Lanka Institute of Management (SLIM), the national body in marketing in Sri Lanka is a highly acclaimed awards event among the marketing fraternity of Sri Lanka. SLIM DIGIS was first introduced in 2018 as a means to celebrate ingenuity and innovation in the field of digital marketing, identify talent and to recognise the region’s growing influence on the global digital industry.

Newton Lanka Director Reshad Mohideen, Hemas Consumer Marketing Manager Naveed Anjoon and Hemas Consumer Brand Manager Dinali Sugathadasa receiving the Silver award for Dandex Pro Scalp Shampoo Freedom Run 2.0 campaign from a SLIM official