Saturday Dec 14, 2024
Saturday Dec 14, 2024
Tuesday, 13 December 2022 00:52 - - {{hitsCtrl.values.hits}}
GroupM, the world’s leading media investment management firm with over 20 years of presence in Sri Lanka’s media industry, bagged the most sought-after accolades at the Campaign’s Agency of the Year Awards 2022.
Campaign’s Agency of the Year Awards recognise inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications. With results tabulated by PwC, this is the only award show to honour agency excellence considering all aspects of an agency operation including Client Work, Talent Management, Culture, Innovation, Business Resilience and much more.
Sri Lanka as a market competes in the ‘Rest of South Asia’ categories which comprises all South Asian markets excluding India and Pakistan due to their scale.
In the Rest of South Asia Digital Agency of The Year category GroupM Sri Lanka beat all South Asian competitors to win Gold.
In the Rest of South Asia Media Agency of The Year category GroupM was the highest awarded Sri Lankan agency and had the unique achievement of winning with two of its entities with Mindshare Sri Lanka and Wavemaker Sri Lanka both grabbing Silver. Gold in this category was won by Mindshare Bangladesh.
“Sri Lanka as a country has undergone its most difficult year since independence due to the ongoing economic crisis. In this backdrop, GroupM Sri Lanka’s performance is doubly impressive and is a source of immense pride for the regional leadership of GroupM. We have no doubt that GroupM Sri Lanka will continue to outperform and lead the market for years to come,” commented Senior Vice President – Sri Lanka, Bangladesh and Marketing South Asia Sriram Sharma.
In celebrating the local wins, GroupM Sri Lanka Managing Partner Namalie Herath said, “Our mantra is simple; you don’t get what you wish for, you get what you work for. We are committed to raise the benchmark in an ever-evolving media landscape and transform our service offering to all our partners as the No. 1 Digital & Media agency in Sri Lanka.”
GroupM Director – Digital Shalendra Mendis said, “The Gold for Digital Agency of The Year reaffirms GroupM’s undisputed leadership in the industry. A people-first approach, brave investments, and a relentless drive for innovation ensured our digital business thrived amidst the market turbulence. GroupM has won three Golds and one Silver in the last four years of applying for Digital AOTY, which reflects consistent leadership that is unparalleled in the industry. Immensely proud of all our teams.”
