GroupM and Adstudio.Cloud join to create industry-defining programmatic partnership

Friday, 22 October 2021 00:00 - - {{hitsCtrl.values.hits}}

GroupM Sri Lanka Director – Digital Shalendra Mendis

GroupM Manager – Digital Supun Jayalath

An exclusive partnership with Adstudio.Cloud, one of the leading programmatic advertising ecosystems in Sri Lanka coupled with GroupM's global programmatic platforms allows GroupM Sri Lanka to offer an unmatched

programmatic offering to its client portfolio which is the largest portfolio of media clients in the country.

This expansion of local inventory capabilities of GroupM’s Programmatic offering coupled with its technology and data advantage; which has been established by more than a decade worth of evolving within the global digital advertising markets; creates a truly unmatched advantage against competition and marks the beginning of an industry-defining partnership.

Commenting on the ground-breaking partnership, GroupM’s Country Head Sabry Haniz said: “GroupM’s long-standing global partnerships with Facebook, Google, etc. have helped our clients in the market over the years to edge ahead of their competition and this unique GroupM advantage is further strengthened as our clients now have at their disposal a world-class AI-driven programmatic product with unparalleled local capabilities.”

“Together with GroupM Sri Lanka, Adstudio is enhancing results for buyers and increasing revenue and opportunities for all our local publishers. A partnership with like-minded advertising technology platforms such as GroupM’s will be instrumental in implementing the code required to bring an aligned ecosystem that benefits all players," said Adstudio.Cloud CEO Jayomi Lokuliyana in a statement.

GroupM Sri Lanka Director – Digital Shalendra Mendis added that GroupM's world-class programmatic solutions go beyond simple video or display programmatic buys and engages audiences at each stage of the consumer journey. With placements ranging from all forms of display (Mobile, OTT, Connected TV) audio and even programmatic OOH. Brand safety, data compliance and gearing for cookie-less digital advertising are some of the other areas in which GroupM has been actively shaping in the global programmatic evolution.

He also placed on record his appreciation to AdStudio for exclusively partnering with GroupM Sri Lanka to effectively connect the largest digital client base in Sri Lanka with the largest digital publisher inventory. Special mention must be made of GroupM Manager – Digital Supun Jayalath for being instrumental in bringing about this industry-defining partnership of a global programmatic giant with a local partner.

Adstudio.Cloud Head Naresh Sathasivam said: “Programmatic Advertising’ is considered as one of the feasible solutions to address this snowballing global issue. Leading this futuristic technology transformation in Sri Lanka, Adstudio.Cloud has revolutionised the digital display advertising market giving both advertisers and local publishers higher relevancy and monetisation options.”