The value of a good PR strategy can never be overstated and in some cases far outweighs millions spent on advertising. Focused PR strategies have has helped mitigate negative impacts on organisations and even governments the world over. Today’s ‘viral’ nature of negative publicity can cause immeasurable damage to corporate reputations if an astute PR strategy is missing. Strengthening knowledge and awareness of the need for a more professional PR approach in the corporate sector, industry veteran Caryll Van Dort, who currently serves as the Managing Director of Fahrenheit Communications Ltd., is sharing her vast experience in PR at a training program on 10th September 2019 at the CIMA Auditorium. Targeted at media students, business leaders and senior management professionals, her straight talking approach offers practical insights into how to succeed at PR.
Caryll is recognised as one of the country’s foremost PR experts, and currently oversees the PR requirements of a diverse portfolio of local and global clients. With a stellar record at both LDB Lintas (now Mullen Lowe) and later Leo Burnett Sri Lanka and MSL, where she helped secure global recognition for their PR work at the world’s top awards shows and in 2014, her team won the first-ever gold metal for the country in the Public Relations & Corporate Responsibility category at Spikes Asia. Known for her passion, her unwavering dedication and her calm and strategic approach to any challenge that comes her way, Caryll has also made her mark at a regional level. She was featured on Campaign Asia’s ‘Top 40 women to watch’ list, which celebrates the most innovative and successful women in the communications industry in the Asia-Pacific region. She has also won countless internal awards and has served on the world’s most renowned advertising and judging panels.
Titled, ‘The Fundamentals of PR’, the workshop will elaborate on crisis management, industry and employee relations, media identification and relationships, and much more for a 360-degree outlook on PR. The seminar is being organised by Acclivity Training and will focus on benefits of good public relations for your small business, target group identification, media identification, media relations, employee and member relations, community relations, industry relations, the fundamentals of spokesperson training, and the fundamentals of crisis management. Registrations will be limited on a first-come first-served basis and details can be obtained by calling on 071 3331466 or emailing email@example.com