Effies Awards Sri Lanka 2021 jury announced

Monday, 13 December 2021 00:43 - - {{hitsCtrl.values.hits}}

Effie Sri Lanka Awards has announced its 2021 jury line-up. Organised by the Sri Lanka Institute of Marketing, the Effies Awards are open to all agencies and brands that strive to be recognised for their most effective marketing efforts.

This year’s awards program is special in it being a bumper year where more than two years’ worth of marketing campaigns (from January 2019 to March 2021) will be considered for awards versus the usual one-year awards period.

Established to lead, inspire and champion creative marketing effectiveness, the 2021 campaign has been themed ‘Dare to Inspire’ in line with the extremely challenging conditions the country faced during the years under consideration.

The independent jury comprises of leading client marketers, agency strategists and creative leads, digital marketing and media front runners and research experts led by the head of Jury Seylan Bank PLC Assistant General Manager – Marketing and Sales Gamika De Silva. The star-studded panel carries years-worth of local and international experience in judging similar awards and this times’ jury also consists of two international jury members.

Entries closed on 13 November and owing to the record-breaking number of entries this year, the judging will happen on 4, 5, 11, 12, 18, 19 and 20 December at BMICH in strict compliance with all safety precautions.