Edelman holds onto big-budget Samsung mobile business after review

Thursday, 23 May 2019 02:16 - - {{hitsCtrl.values.hits}}

Edelman has handled PR for the world’s largest smartphone seller since 2016

Samsung Electronics, which has been hit particularly hard by slumping smartphone sales, has decided to keep its mobile unit’s PR business with Edelman following a competitive agency review, the Holmes Report has learned.Edelman has handled Samsung mobile’s global PR duties since early 2016.

Samsung had moved its mobile business to Edelman, which also handles the company’s corporate communications, from previous partner FleishmanHillard. Since then the assignment has expanded considerably to include social and digital marketing, with the total value understood to be worth upwards of $ 20 m per year.

Word that Edelman will be retaining the business comes roughly four months after the South Korean electronics giant — the world’s largest smartphone seller — started the review process, following a downturn in business during back-to-back quarters.

– The Holmes Report