Dialog partners SLIM to launch ‘SLIM Dialog Brand Week 2023’

Tuesday, 10 January 2023 01:43 - - {{hitsCtrl.values.hits}}

From left: SLIM Manager – Events and Sustainability Dimithra Silva, SLIM Brand Week Project Chairperson Asanka Perera, SLIM CEO/Executive Director Sanath Senanayake, SLIM President Nuwan Gamage, Dialog Axiata Vice President – Brand and Media Harsha Samaranayake, Dialog Axiata Head of Talent Acquisition and Operations Kavshali Basnayake, Dialog Axiata General Manager – Marketing Ashani Senaratne, and Dialog Axiata Head of Digital Marketing Muhammed Gazzaly

Taking a proactive step forward to empower and enhance the capabilities of the country’s marketing fraternity, Dialog Axiata PLC, Sri Lanka’s premier connectivity provider, partnered with the Sri Lanka Institute of Marketing (SLIM) to launch ‘SLIM Dialog Brand Week’ scheduled to be held from 11 to 13 January at the Water’s Edge Colombo.

The three-day marketing symposium will be a content-rich forum where a diverse pool of international and local speakers with comprehensive insights into the nuances of marketing and branding will congregate and share knowledge to break boundaries in branding through a data and insight-driven approach. Guest speakers will include Ogilvy & Mather Vice Chairman Rory Sutherland, Deloitte India Director Moumita Sarker, MAS Twinery, Femtech CEO Maria del Pilar, cricket legend Kumar Sangakkara and many more.

Speaking on the launch, SLIM Brand Week 2023 Project Chairman Asanka Perera commented, “SLIM Dialog Brand Week will be a key stepping stone for Sri Lankan brands, and we are pleased to partner with Dialog, a brand which has won the hearts of over 17 million Sri Lankans. The symposium has been designed to challenge brands to find viable solutions for tomorrow’s challenges while also enabling the Sri Lankan marketing fraternity with a golden opportunity to network, share experiences and band together to create effective branding approaches in light of the country’s economic crisis. Our speakers will help guide these marketers towards creating sustainable brands of tomorrow.”