The Dentsu Aegis Network (DAN) recently held its trail-blazing annual conference in Hyderabad, India. The conference saw an in-depth sharing of knowledge on market dynamics, unique networking opportunities, an in-depth discussion on emerging industry issues and a way forward harnessing digital tools.
The Dentsu Aegis Network also took this opportunity to welcome Sri Lanka’s advertising giant Grant Advertising, now renamed DentsuGrant, into their network.
“Last year saw the union of Grant, Sri Lanka’s first advertising agency, and global industry giant Dentsu,” said DentsuGrant Chairperson Neela Marikkar. “This union has given us the opportunity to collaborate, share knowledge and learn from a strong global network. This conference marked the first of many more opportunities for our team to meet, interact with and learn from industry leaders in the region, which in turn strengthens our creativity, passion and commitment to our clients.”
The conference discussed the impact of data mining and analytics in the communications fields, as well as the network’s commitment to embrace digital transformation to increase efficiencies internally, and innovate integrated services offered to clients. A twenty-member team from DentsuGrant actively participated in the conference and were able to share experiences, learn about innovations and connect with colleagues from the region.
Speaking of the experience, DentsuGrant Associate Media Director Manushi Senanayake said: “We were awed by the sheer scale in which the Dentsu Aegis Network operates in other markets and are excited about the immense opportunities we can bring to Sri Lanka in order to revolutionise the advertising and communications industry. I believe this experience has fired us to chase after our goal to become the leading communications agency with an authoritative digital voice.”
Meanwhile, DentsuGrant Brand Director Johan Dias, sharing his experience said: “The network is doing some groundbreaking work and I strongly feel that Sri Lanka can leapfrog into a new era of visual and experiential communications that engage audiences across all media platforms available to us.”