CBL honours sales force at Annual Sales Convention

Wednesday, 11 September 2019 00:00 -     - {{hitsCtrl.values.hits}}

Co-winners of the CBL Star Award, Ritzbury Chocolates and Tiara Cakes Territory Sales Officer of Nikaweratiya Sarath Rupasinghe (centre) and Lankasoy, Samaposha and Sera Territory Sales Officer of Pettah Thangaraj Dharshan receiving the award from Ceylon Biscuits Group Chairman Ramaya Wickramasingha (left)


Ceylon Biscuits Ltd. (CBL), Sri Lanka’s largest local food and confectionery conglomerate in Sri Lanka recently concluded its 2018-2019 Annual Convention and Sales Star Awards Ceremony at Waters Edge, Battaramulla. 

The key objective of the annual event was to appreciate the dedication and contribution of the company’s field sales force and top sales performers towards the growth of the organisation during the previous financial year. The event was held with the participation of the Board of Directors, CEOs, field sales management and personnel of CBL.

The previous financial year showcased CBL’s position as an undisputed market leader in the many categories it operates in, making it one of the most successful Sri Lankan food manufacturing companies. It was also revealed that the brands of the company including Munchee, Ritzbury, Lankasoy and Samaposha have been able to consolidate the leadership position through significant increases in market share. These achievements were highlighted and commended during the awards ceremony. 

The key highlight of the event was honouring the field sales force and top sales performers for their contribution towards CBL’s success in achieving set sales targets for the financial year 2018-2019. The prestigious CBL Sales Star award was jointly awarded to Ritzbury Chocolates and Tiara Cakes Territory Sales Officer Nikaweratiya Sarath Rupasinghe and Lankasoy and Samaposha Territory Sales Officer of Pettah Thangaraj Dharshan, in recognition of their overall outstanding performance. They received the ‘CBL Star Award’ from Ceylon Biscuits Ltd. Group Chairman Ramya Wickramasingha.

Sarath Rupasinghe of Nikaweratiya Territory was also the winner of Senior Star Award competition held among Territory Sales Officers of Chocolate and Cake Sales Team while Randika Umayanga of Puttalam Territory and Salinda Wickramanayake of Pettah Territory won the 1st and 2nd runners up respectively.

Chathura Manawadu from Welimada was the winner of Senior Star Award competition among members of the Munchee Biscuits Sales Team with S.A. Manjula from Haliela winning 1st runner-up and M.G. Danushka Kumara from Borella as 2nd runner-up. 

Senior Star Award of the Soya, Cereal and the coconut-based products was won by Thangaraj Dharshan, Pettah Territory Sales Officer, with Gihan Madushanka from Ragama winning 1st runner-up and Madushanka Kodithuwakku from Katugasthota winning 2nd runner-up positions.

Territory Sales officers with service period of one-two years are evaluated under the Junior Star Awards Competition. 

The Junior Star Awards winner title was presented to Rajendran Kirijan of Mannar Territory handling Munchee Biscuit Sales with 1st runner-up awarded to Mohamed Imran from Dankotuwa who is a member of Ritzbury Chocolate and Tiara Sales Team and the 2nd runner-up awarded to Nirmaldev Akilan of Nelliady from the Lankasoy, Samaposha and Sera Sales Team. 

The top performers of the CBL Sales Team were also recognised and awarded with promotions and overseas tours.