CBL Munchee crowned ‘Asia Marketing Company of the Year 2019’ for second consecutive time

Thursday, 28 November 2019 03:20 - - {{hitsCtrl.values.hits}}

CBL Munchee General Manager Marketing Janmesh Paul Antony (extreme left), accepting the award from World Marketing Association President Hermawan Kartajaya on behalf of the CBL team

Ceylon Biscuits Ltd. (CBL), the market leader and manufacturer of the well-loved Munchee Biscuits, was awarded the ‘Asia Marketing Company of the Year 2019’ for the second consecutive year at the Asia Marketing Excellence Awards ceremony held in Taipei, China – Taiwan recently.

The awards were organised by the Asia Marketing Federation (AMF), the foremost governing body for marketing in Asia.

CBL as an organisation has made a significant impact through this achievement. The awards were presented in recognition and honour of companies that strive to go beyond boundaries and be in the forefront of evolving marketing trends. Each participant country follows a rigorous evaluation and selection process to select a national winner and the process is conducted by a country specific, national marketing association.

CBL also clinched multiple awards at the recently held annual SLIM National Sales Congress Awards 2019 (NASCO). This year the organisation showcased its sales and marketing prowess by proudly winning seven awards: a Gold, three Silver and three Bronze.

CBL Munchee General Manager Marketing Janmesh Paul Antony accepting the award on behalf of CBL team commented: “We are extremely elated to receive this award and it is a true testament to the dedication and commitment of our workforce and the strength of our business practices in the markets we operate. At CBL we constantly strive to improve our processes through innovation and technology.”

He further stated, “We are thankful to all our stakeholders for their valuable contribution and support towards elevating our brand to greater heights and partnering with us to achieve new milestones.”

This is the second consecutive year in which CBL Munchee has been awarded ‘Asia Marketing company of the year’ and the organisation continues to win numerous international and local awards year on year in recognition of its outstanding achievements and best practices specially in relation to continuous quality improvement including ISO 22000:2005 Food Safety Management Certification, ISO 9001:2008 Quality Management System and ISO 14001:2004 Environmental Management System Certification.