Ashraff Associates: Seven magnificent years of branding excellence

Tuesday, 9 April 2019 00:00 - - {{hitsCtrl.values.hits}}

Recognised and established as one of Sri Lanka’s leading brand communication consultants, Ashraff Associates has strengthened its portfolio of clientele by venturing into emerging industries and avenues where requirements for branding excellence demand the highest standards.

Commenting on the agency’s standards of excellence and commitment to quality, Sarrah Sammoon, CEO of Magellan Champlain, a global mobility facilitator whose rebranding was carried out by the agency, commented on the client-agency relationship: “After two decades of being in business and realizing our ‘Why’, we wanted an agency that understood our purpose and knew how to project it with their experience and know-how. We wanted a genuine partner in our journey forward towards our 25th anniversary - and who took us as we are and was not afraid to challenge us. We were not wrong in our choice of Ashraff Associates.”

Credentials of this pedigree have underscored the agency’s repute as a service provider that ‘thinks different’, leading to successive partnerships with a diverse but select range of prestigious brands from both private and government sector alike, such as Basilur Tea and Women In Need. In addition to others with particular emphasis in the hospitality industry, namely The Argyle (Hatton), The Riff (Hikkaduwa) and The Radh (Kandy) – emerging luxury boutique properties that the agency is proud to welcome into its portfolio.

Commenting on yet another milestone, Ashraff Associates Executive Creative Director Aman Ashraff added: “It is profoundly humbling and immensely gratifying to be able to earn the trust and respect of so many incredible brands. The underlying truth is always trust. Trusting in us to be able to deliver their (Client’s) message effectively and trust in them to allow us to push creative barriers when opportunity knocks. Therein lies the strength of great relationships.”