Monday Dec 16, 2024
Monday Dec 16, 2024
Friday, 31 January 2020 00:05 - - {{hitsCtrl.values.hits}}
Team Antyra
Antyra Solutions, an award-winning, integrated digital marketing agency, celebrated its fifth anniversary recently with an employee appreciation night.
Founded by digital marketing specialists Niranka T. Perera and Rohan Jayaweera, Antyra Solutions set out to revolutionise the local digital marketing industry by focusing on a performance-based marketing model. Five years later, the company has built successful partnerships with a number of local and foreign organisations, grown its talent pool, expanded its product and service offerings and won many accolades.
Operating from Colombo and Singapore, the company serves clients via three business verticals. Antyra Labs is its technology arm, building web platforms, AR/VR solutions and software products. Antyra Digital provides performance-based digital marketing services including SEO, PPC, social media management, analytics and more. Antyra Studios is the design arm of the company, working on end-to-end branding and creative solutions. The company specialises in the fields of travel and hospitality, e-commerce, finance and insurance, fashion and education.
Antyra Solutions Co-Founder, Chairman and CEO Perera said: “At Antyra, we are driven by performance. We aim to help our clients achieve tangible, real-world business objectives through an understanding of the best strategic fit digital and technology can offer, taking a very consultative approach to address the entire ecosystem that drives performance. This has set us apart in the Sri Lankan space and we are proud to have served some of the best brands in the country. It has been an exciting past five years, and we are equally excited about what the future has in store.”
In addition to delivering its core products and services, Antyra Solutions has also developed unique frameworks, products and platforms, thanks to the creativity, skill and perseverance of its outstanding team. The 7-Pillar Framework developed in-house for better e-commerce has helped many of the company’s clients optimise their e-commerce processes to better serve their customers.
Guestination, the robust booking engine developed in-house at Antyra, has been deployed by a number of leading hospitality providers. Last year, the company launched Skylie, its own AI-powered, augmented reality avatar with natural language processing capabilities, which has been designed for customer interaction so that brands can reduce the overhead of service personnel. Most recently, Antyra launched Tales of Ceylon, a composite destination marketing platform showcasing the heritage of Sri Lanka through engaging stories and animated features, to create an active conversation about Sri Lanka among tourist audiences.
During the last five years, Antyra Solutions has won numerous local and international awards, including the Most Engaged Social Media Campaign in Sri Lanka, Web Awards from the Web Marketing Association, an HSMAI Adrian Award in 2019 as well as Bestweb.lk, SLT Zero One and SLIM DIGIS awards.
The company also announced its appointment of Naveen Marasinghe to the position of Chief Operating Officer and Rangana Chandrasena to the position of Chief Design Officer. Marasinghe has been with Antyra since its inception, serving in senior management as Vice President of Strategy and Operations. He has over 12 years of experience in hospitality, e-commerce, travel, retail and finance.
In his new role, Marasinghe will oversee the operations of all three business verticals and focus on process improvements, learning and development and inter-departmental collaboration.
Antyra Solutions Co-Founder and Director Rohan Jayaweera said: “I am proud of what Antyra has achieved over the past five years, in part thanks to the dedication and expertise of individuals such as Naveen and Rangana. I am thrilled to see them take on these decisive new roles and look forward to an exciting, industry-defining next five years, with the company growing locally as well as internationally.”
