Adstudio, Sri Lanka’s first programmatic advertising eco system debuts

Digital X Vice President Marketing Programmatic Umair Wolid	Digital X Vice President Technology and OperationsChathuranga Manamendra

Digital X, a programmatic and data marketing company in Sri Lanka which brings innovation to digital marketing through real time bidding, data and technology, launched its novel full-stack programmatic advertising ecosystem, AdStudio, at an exclusive media event recently. 

AdStudio, with its perceptive data and simple yet classy programmatic technology, focuses on the controls with the uppermost capitulate has productively influenced technology to create an ecosystem where ad space buyers and sellers have more control over how they advertise and who sees their advertisements. AdStudio currently operates with advertisers as well as publishers, making it the first programmatic platform to be in operation within the country.

In basic terms, how AdStudio works is when a user clicks on the publisher’s web page, they are prone to see the digital ad space available for auction. The system carries out the auction among all those interested in specific ad space and the highest bid wins. Apart from that, AdStudio brings in the option of targeting the required audience when an ad is published which limits the display audience concerning one’s privacy and preference.

The intelligent data management platform and AI integrated into the ecosystem allow ad buyers to channel their marketing campaigns to targeted audiences for exceptional results while the seamless technology allows ad sellers to generate the maximum out of each ad space.

AdStudio is also significantly cost-effective as the only payments that consumers will need to do are for targeted impressions. Additionally, AdStudio stands out as the only programmatic advertising eco-system that boasts Sinhala ad spaces, allowing consumers to digitally allocate space for everything from Sinhala content websites.

“Programmatic ad buying has changed the face of online advertising, although there is confusion around its reality. Programmatic ad buying typically refers to the use of technology to purchase Digital adverts using real-time bidding technology, with Data insights and creating meaningful audience insights for Advertisers to target their segments more effectively,” said Digital X Vice President, Marketing – Programmatic Umair Wolid.

“We at AdStudio are a cluster of fervent people who envision how data can be utilised competently to generate improved marketing campaigns that make all our clients more gainful. Through AdStudio we are capable of presenting a wide-ranging enclosure for all marketers and advertisers to capably carry out result-oriented operations. Our tools include data collection to audience measurement, data management platform) activation, data visualisation. With the amalgamation of these tools, our skill and the end to end solution that is offered through AdStudio, you would be able to enter into a new paradigm of Digital marketing with ease.”

AdStudio stands out as a perfect complement to brands, advertisers and website owners. The website owners will be able to promote ad space into an income initiating avenue which connects flawlessly with potential ad buyers. Through automated auctions, the entire ad inventory will be monetised; making sure that one’s ad inventory is never a nuisance. 

“Programmatic technology can offer an in-depth analysis of the large data sets as well as a single view of all the underline processes while providing comprehensive support for the advertisers to manage their campaigns effectively. However, there is a myth that people will be replaced by technology, but for me, the people will be complemented by the technology. Through AdStudio we are capable of presenting a wide-ranging enclosure for all marketers and advertisers to capably carry out result-oriented operations,” stated Digital X Vice President – Technology and Operations Chathuranga Manamendra. 

To advertisers, the conversions and call to action rates will increase significantly due to targeted ad displays and AdStudio supports local language creatives, making every ad more pleasing. In addition, AdStudio features its own customer data platform (CDP) which uses cross channel 360 view of the customer to create profiles and segments of customers, ensuring that this programmatic advertising tool is precise in cross-channel customer engagement. Through this, AdStudio brings data-driven marketing to life.

Brands can discover their best customers and most rewarding marketing campaigns with the AdStudio programmatic solution. AdStudio’s programmatic technology removes the confusion and redundancies of modern-day advertising. 

The highly advanced AdStudio system boasts a simple and user-friendly dashboard to take ultimate control in terms of ad units and price ranges. AdStudio seamlessly integrates into all leading ad inventory software giving you the added advantage of quickly switching between inventory selling strategies. The inbuilt tools allow publishers to monitor ad performance for better decision making and the precise user identification intelligence ensures higher monetisation of traffic.