APIDM partners Dept. of Marketing Management of Uni. of Kelaniya for Digital Outlook Sri Lanka 2022

From left: Faculty of Commerce and Management Studies Dean Dr. P.N.D. Fernando, University of Kelaniya Vice Chancellor Professor Nilanthi de Silva, APIDM Chief Executive Officer, Co-Founder Amitha Amarasinghe, and University of Kelaniya Department of Marketing Management Head Professor Ravi Dissanayake

The Asia Pacific Institute of Digital Marketing (APIDM), the leading institute for digital marketing education and skill training in Sri Lanka, signed an MoU agreement with the Department of Marketing Management (DMM) of the University of Kelaniya on 9 February, to publish the Digital Outlook 2022 Sri Lanka Annual Market Insights report. 

The purpose of the report is to make up-to-date research data and information in Sri Lanka’s digital sector free available to marketing and business professionals, so they can make data-driven marketing initiatives. The report blends academic expertise with corporate research to meet the demands of the Sri Lankan corporate context.

Present at the signing representing APIDM were Chief Executive Officer, Co-Founder Amitha Amarasinghe and General Manager of Operations Shareena Lantra, Manager Marketing and Growth Randika Fernando and Manager, Academic Affairs and Student Success Sajani Kariyawasam. Representatives present from the University of Kelaniya included Vice Chancellor Senior Professor Nilanthi de Silva, Faculty of Commerce and Management Studies Dean Dr. P.N.D. Fernando, Department of Marketing Management Head Professor Ravi Dissanayake, and Registrar K.K.K. Dharmathilaka.

Commenting on the partnership, APIDM Chief Executive Officer and Co-Founder Amitha Amarasinghe said, “Having the most up-to-date data about consumer trends and media landscape is crucial for effective marketing decisions. Knowing this well, APIDM initiated the Digital Outlook Market Insights Survey project three years ago to help Sri Lankan marketers to access data and insights about digital consumer behaviour. We are proud to partner with the University of Kelaniya for this project starting this year. I am confident that this will further strengthen a data-driven decision-making culture among Sri Lankan marketers.”

This project was initiated first after a huge gap in terms of the up-to-date, Sri Lankan-specific research data for marketers to refer and plan their marketing strategies was identified. Research and marketing always complement each other, and the research in this report provides businesses with insight into the profiles and spending habits of consumers and provides companies with the data necessary for making good business decisions.

University of Kelaniya Department of Marketing Management Head Professor Ravi Dissanayake also commented about the collaboration with APIDM: “The DMM is always trying to keep in touch with the industry and thereby tries to produce collaborative results together. The MoU between DMM and APIDM is also such a timely valued collaboration that will lead to publishing the Digital Outlook Sri Lanka which is an annual research-based report. As the Head of DMM together with my teaching faculty admire this collaborative work that will undoubtedly be beneficial for corporate managers, businesses investors, entrepreneurs, academics, and a wider range of learning partners to search the digital behaviour of Sri Lanka.”

The Digital Outlook annual report avails a wealth of all the latest data, trends and richer insights that are vital for marketeers and business professionals to gain an understanding of Sri Lanka’s Digital landscape. Furthermore, APIDM is committed to fostering the growth of the digital marketing industry in Sri Lanka.

The MoU between APIDM and the DMM of the University of Kelaniya will revolutionise the digital media research sector in Sri Lanka. This collaboration will pave the way for further researched-based projects in the future, and will raise the bar in terms of data-driven marketing campaigns, as the Sri Lanka business fraternity will continuously have access to the latest data, trends, and insights going forward.