Shiraz Latiff speaks at World Marketing Summit, Dhaka

Shiraz Latiff, Chartered Marketer, presented a paper on the ‘New Trends in Marketing’ at the inaugural World Marketing Summit in Dhaka on March 2, 2012 at the invitation of Dr. Phillip Kotler representing the Chartered Institute of Marketing

Shiraz is the Past Regional Chairman of CIM Sri Lanka Region and a current member of the Board of Trustees of CIM UK and a Director of CIM Holdings UK.  He is attached to leading financial institution in Colombo as a Consultant and a Lead Consultant to Hummingbird International, an emerging regional consulting company.

The World Marketing Summit was convened by Dr Kotler under theme of ‘a Better World through Marketing.’  The event is expected to be held in different countries each year.  This year’s summit had over 60 speakers from all over the world speaking at this three day summit.

The Summit served as a platform for the brightest minds in marketing to share their views on developing marketing practices that are more effective in the changing global context. The event was held with multiple speaker sessions and plenary discussion sessions involving a highly specialized group of experts who explored marketing solutions to the challenges in predefined areas during these sessions.

The goal of World Marketing Summit was to create global movements through marketing strategies that will serve to inspire change in human behavior leading to a positive impact on society and living. The first event, World Marketing Summit 2012 was held on 1, 2 and 3 March 2012 in Dhaka, Bangladesh.

The Chartered Institute of Marketing, UK invests heavily on Research on Marketing whilst promoting the profession of marketing across the world and shares these findings in major forums and media for the benefit of the society.

The Chartered Institute of Marketing is the leading international professional marketing sales body with over 40,000 members worldwide. First established in 1911 it defines the marketing and sales standards that operate in the UK and is the global champion of best marketing and sales practice.

The Institute exists to develop both the marketing and sales professions, maintain professional standards and improve the skills of marketing and sales practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing and sales professionals and businesses around the world. Please visit www.cim.co.uk for more information.