Leo Burnett consolidates Asia Pacific and Greater China regions
Thursday, 4 September 2014 00:00
Tom Bernardin, Chairman and CEO of Leo Burnett Worldwide, announced the consolidation of Leo Burnett operations across Greater China and Asia Pacific.
Jarek Ziebinski, currently President of Leo Burnett Asia Pacific, will be taking over as Chairman and CEO for the consolidated operation including China as of 1 September. Eddie Booth, Regional Chairman and CEO of Greater China, will be retiring from Leo Burnett following 15 years at the agency. Booth will continue to be with the agency until the 31 December to see through the smooth transition of leadership.
Said Bernardin: “Eddie and I have been in talks regarding his plans to retire from the agency over the past year. After more than 20 years in the industry and 15 years of successful leadership at Leo Burnett in Greater China, Eddie has decided it’s time to retire from advertising. We want to thank him for his wonderful work building Leo Burnett Greater China to what it is today and wish him every success as he embarks on his new journey in life.”
In his new role, Ziebinski will continue to report directly to Bernardin and will split his time between Shanghai and Singapore. Donald Chan, Group CEO of Leo Burnett China will be assuming additional duties to oversee Leo Burnett Hong Kong. Both Chan and Margaret Huang, Group CEO of Leo Burnett Taiwan will report to Ziebinski.
“The consolidation of Leo Burnett’s Asia Pacific and Greater China operations is a strategic decision to bring together the best of the network’s resources, talents and capabilities across these two important regions under one proven leader. The scale and efficiencies Leo Burnett will be able to achieve from the consolidation will enable the network to deliver greater value for our clients’ businesses in today’s environment of remarkable change and possibilities,” said Bernardin.
Continued Bernardin: “Jarek’s track record of success across two very different regions – Central Eastern Europe and Asia Pacific – at Leo Burnett speak for itself. The growth and momentum he delivered for Leo Burnett in Asia Pacific over the past five years makes him the ideal candidate to take over the consolidated leadership of Leo Burnett in this region. Asia Pacific is a critically important region for the Leo Burnett global network and I’m confident that with Jarek at the helm, he will be able to help us deliver the best in the world, bar none.”
Speaking about his appointment, Ziebinski said: “History is peppered with examples of the power of unity as people come together behind a united goal. As Leo Burnett unites two of the most vibrant regions as one, the possibilities from the scale and consolidated talent and resources of the agency will no doubt allow us to take on the myriad opportunities coming out of this region. I’m thrilled to take the helm and help lead the agency forward in one of the most dynamic parts of the world.”
Ziebinski has 28 years of experience in the advertising and marketing industry, 18 of which has been at Leo Burnett. He was Chairman and CEO of Leo Burnett Central and Eastern Europe (CEE) for close to a decade before relocating to Singapore in 2009 to take up the helm as the President for the agency-network in the Asia Pacific region where he oversees Leo Burnett offices and affiliates across 22 cities with over 2,000 employees. He is also a member of the Leo Burnett Worldwide Global Executive Leadership Team.