CA Sri Lanka’s Strategy Summit to focus on future of strategy

• Advocates ensuring business resilience for 2020 and beyond

Sri Lanka’s largest-ever Strategy Summit, organised by the Business School of the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka), will focus on some very insightful and thought-inspiring topics, which will help business leaders in Sri Lanka and the region strategise and help their businesses become resilient for 2020 and beyond. 

Internationally-renowned speakers Jeroen De Flander, David Arvin and Greg Bernarda will walk participants through three sessions which will focus on ‘The Future of Strategy: A 2030 outlook’, delivered by Flander, while Arvin will speak on ‘It’s Not Who You Know, it’s Who Knows You! - How to Build Your Business by Building Your Brand’, with Bernarda’s session focusing on ‘Business Model Innovation in Emerging Economies’. 

Flander, who is one of the world’s most influential thinkers on strategy execution, will take participants on a journey into the future of strategy during his session, where he will educate participants on what international strategists are looking into today and how such concepts can be applied. Participants will be sure to get cutting-edge insights that will put them ahead of the pack.

Flander will cover; 

•  A different way to look at decisions: what does a best-in-class strategy process looks like and how to build one in six months; 
•  Find – Incubate – Execute: a simple strategy innovation approach to propel ideas from PowerPoint to success; 
•  Strategy execution readiness: learn how to evaluate when your strategy is ready for execution or needs more work
•  Remove strategy graffiti: learn to communicate your strategy into the head, heart and hands of your people without losing the core message. 

During his session, Arvin, who is one of the most in-demand marketing and branding speakers in the world, and is known as the Visibility Coach, will reveal what it truly takes to recognise and promote true competitive advantage while building a category-leading brand identity. 

Arvin will give participants a new perspective of what it takes to stand out with a head full of new ideas and actionable strategies to become top-of-mind with top prospects.

Arvin will make participants understand how most common marketing messages are overused, don’t work and can actually be detrimental to their promotional efforts. He will also teach how to craft truly compelling, meaningful and persuasive marketing messages and deliver them in a powerful and memorable way. Among the other areas, participants will gain new perspective on current techniques and trends proven effective by other companies and products, and how those lessons can be applied to participants’ business. 

In his session, Bernarda, who is the author of the bestselling book ‘Value Creation and Business Model Canvas’, will speak on ‘Business Model Innovation in Emerging Economies’ where he will share important insights with participants on the business model concept, while detailing how to design a unique model based on an individual requirement. 

His presentation will cover: 

• Interactive: design your own model
• Business model design
• Interactive: improve/pivot your model
• Sharing: your business model story 
• Business model testing in emerging markets

The high-profile summit will be held on 29 and 30 July, and is open for corporate leaders, including Chairmen, Managing Directors, Directors, Chief Executive Officers, Chief Operating Officers and Chief Financial Officers serving in Sri Lanka and abroad. 

The summit will feature a total of seven internationally-renowned speakers: David Avrin, Greg Bernarda, Jeroen De Flander, Ravi Fernando, Andrew Grant, Dr. Amith Kapoor and Vusi Thembekwayo.