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effective at creating and enhancing value propositions.
Innovation is not a happy accident
Innovative companies are able to take breakthrough ideas, assess their potential based on real market parameters and new market possibilities. Companies that can carve out new markets, as opposed to only working in existing markets, may be better positioned for sustainable success. These companies recognise that ideas, and not resources, are the key competitive advantage. They understand that innovation is not a happy accident; rather, it can be cultivated by design.
Bhupendra notes that innovation needs to be generated from the bottom up, as well as the top down, so that ideas are also developed by those who interact with consumers. Employees must embrace change and innovation, not as reactive forces originating in the boardroom but instead inspired by their own experiences within the organisation. Whether incremental or revolutionary, change that is generated by those on the frontlines will be pragmatic and based on real market conditions.
Bhupendra Sharma is the founder of nXtlyf Future Consulting Ltd., a company that offers specialised services in strategic innovation.
The workshop is organised by Hummingbird International (HBI), a regional knowledge house, specialising in coaching, consulting and outsourcing. Hummingbird International is joined by Q&E, the advertising and communications consultant for this program on innovative leadership. Hummingbird International and Q&E have previously worked together on promoting the ‘CineManage’ workshop, as well as the ‘Shape the World’ conference held in Colombo.