US brand Tommy Hilfiger sets up shop to dress Sri Lanka

Monday, 8 December 2014 00:00 -     - {{hitsCtrl.values.hits}}

Tommy Hilfiger, owned by US-listed PVH Group and one of world famous designer brands, entered Sri Lanka last week, setting up shop at Arcade Independence Square. Tommy Hilfiger fan and Bollywood star Jacqueline Fernandez being welcomed by Tommy Hilfiger Arvind Managing Director and CEO Shailesh Chaturvedi whilst Softlogic Holdings Plc Chairman and Managing Director Ashok Pathirage looks on   Sri Lanka joins the expanding global network of over 1,400 Tommy Hilfiger stores in over 90 countries worldwide. PVH Corp. is one of the world’s largest apparel companies and owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company. The Tommy Hilfiger Group’s entry into Sri Lanka is via its joint venture with India’s Arvind Ltd., and in partnership with Softlogic Holdings Plc. The opening of the Colombo store was attended by special guest, actress Jacqueline Fernandez, who wore a dress from the Hilfiger Collection. Celebrities, press, VIPs and friends of the brand were also present at the launch. The opening was attended by special guest, actress Jacqueline Fernandez (centre), who wore a dress from the Hilfiger Collection – Pix by Daminda Harsha Perera   “I’m excited to be in Colombo to celebrate the opening of the first Tommy Hilfiger store in the city,” said Fernandez. “I am a long-time fan of the brand and this store showcases Tommy Hilfiger’s latest collections in a beautiful and welcoming shopping environment. Tommy’s versatile designs and signature preppy twist are the epitome of ‘classic American cool’ style.” At the event, guests were invited to browse the new Tommy Hilfiger Fall/Winter 2014 men’s and women’s sportswear, footwear and accessories collections, which celebrate a blend of Tommy Hilfiger’s signature all-American heritage and British sartorial style. The store has a wide selection of menswear, womenswear, footwear and accessories. With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognised designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels. The Tommy Hilfiger Group operates in India and Sri Lanka through a joint venture with Arvind Ltd. The joint venture markets and sells the Tommy Hilfiger apparel, handbag and footwear collections in India and Sri Lanka. It also manages the license and franchise agreements with third parties for the use of the Tommy Hilfiger trademarks in connection with retail stores and product categories including watches, home goods, travel gear, eyewear, underwear and small leather goods. Tommy Hilfiger-branded products are distributed in India through a network of more than 180 freestanding stores and shop-in-shops in 51 cities. PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, DKNY, Ike Behar and John Varvatos.    

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