Triumph unveils magical festive lingerie with Magic Wire

In keeping with the spirit of the season, Triumph International, makers of fine lingerie and shape wear recently introduced this Christmas, its greatest innovation yet, the incredible Magic Wire bra. The new ‘No Wire Sensation’ is one of the most sought-after favourites amongst lingerie fashionistas. The newest addition delivers a winning combination of extreme comfort, sensational fit and chic style.

Create a flawless silhouette under every outfit this Christmas season with a little help from Triumph. The show-stopping Magic Wire bra features a soft, flexible built-in silicon wire that provides all the support of a traditional metal wire, of a standard under-wire bra.

This magical treat adds glamour and sophistication to your festive wardrobe, its soft silicon supports and move with your body, so when you are wearing ‘Magic Wire’ you can enjoy an uninhibited feeling of freedom whilst enjoying the benefits of a perfect fit, flattering lift and a smooth, contemporary look.  

“The ultimate in comfort innovation, the Magic Wire Bra is the perfect lingerie for the festive season.  It enhances the natural shape of the body and provides the comfort of a non-wired bra with the support of a wired bra,” stated General Manager for India and Sri Lanka Shalindra Fernando. 

The captivating collection is available in the alluring and fabulously festive shade of red and a host of fresh shades. The pretty combos are completed with shiny smooth fabrics, seductive 3D lace insets and contrasting border trims in nude. It’s perfect for pairing with your favourite body-hugging party dress; the all-over smooth option gives you total invisibility. The Magic Wire bra also comes in a more decorative 3D lace style, which is totally irresistible with a cute front bow motif and vibrant, edgy style. 

Triumph’s Magic Wire range is available at their exclusive stores located in Majestic City, Liberty Plaza, Crescat, Alfred House Gardens, Kandy City Center, K- Zones Moratuwa and Kapuwatte and leading fashion retailers island-wide.