TAG Heuer presents ‘TAG Heuer Connected’ watch

• The first connected watch developed by a Swiss luxury watchmaker, engineered with Intel Inside and powered by Android Wear

TAG Heuer, Intel Corporation and Google has unveiled a connected watch, designed by Luxury Swiss watchmaker TAG Heuer, engineered with Intel technology and benefiting from everything the Android Wear universe has to offer. 

The TAG Heuer Connected Watch with Intel Inside was revealed at a press conference at the symbolic LVMH Tower hosted by Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group’s Watches Division, accompanied by Brian Krzanich, CEO of Intel Corporation, and David Singleton, VP of Engineering for Android at Google.

Jean-Claude Biver announced: “We are incredibly proud to be unveiling the first connected watch, which brings more than 150 years of history firmly into the future. The TAG Heuer Connected watch gives you the means not only to connect to the future, but also to connect to eternity.”

Brian Krzanich emphasised: “Intel makes amazing experiences possible with smart, connected technology. Together with TAG Heuer and Google we created a beautiful, intelligent and functional product that harmonises the latest computing innovation with more than a century of watchmaking experience, timeless aesthetics and supreme quality.” 

David Singleton agreed: “From Google Search to smartwatches, Google strives to give you the right information, at exactly the right time and place. Android is how we bring this helpful experience to many of the world’s devices. TAG Heuer Connected, powered by Android Wear, is a luxury watch that’s beautiful and incredibly useful. We are thrilled to present it along with TAG Heuer and Intel.” The TAG Heuer Connected Watch with Intel Inside is a luxury watch that benefits from over 150 years of Swiss expertise, savoir-faire and heritage as cultivated by TAG Heuer, a watch manufacture based in La Chaux-de-Fonds, the cradle of Swiss watch-making and a UNESCO World Heritage site set at an altitude of 1000 metres, in the middle of Alpine pastures and mountains. 

At 46 mm in diameter, the design of the TAG Heuer Connected is primarily that of a true chronograph, with a case, back and lugs made from grade 2 titanium, a contemporary material ensuring the watch is lighter and more resistant to impacts than a traditional material such as steel or gold. Completed by a textured black rubber strap (six other colours – red, blue, white, orange, green and yellow – are available, sold separately) with a deploying buckle made of grade 2 titanium as well, it has all the elegance, characteristics and level of finish expected from a fine wristwatch. The price is set at 1500 USD, 1’350 Euros, 1’400 CHF, 1’100 GBP.

For the first time, TAG Heuer has developed three digital watch dials (known as watch faces), which feature the immediately recognisable design codes of TAG Heuer’s Carrera collection, including hands, index, counters, date window and minute track.

TAG Heuer worked closely with Intel and Google to create a luxury watch that combined connectivity and computing intelligence with Swiss watch-making heritage. The watch features an Intel Atom processor Z34XX and runs the Android Wear platform.  A dedicated online platform ‘tagheuerconnected.com’ has been created to share the latest new features and obtain the partner applications available for the interactive counters watch faces. The TAG Heuer Connected watch is available for sale right now from the site ‘tagheuer.com’ and in more than 100 TAG Heuer boutiques and 150 carefully selected retailers across the world. The list of points of sale can be viewed at ‘tagheuerconnected.com’.

Colombo Jewellery Stores, exclusive retailer and sole agent for TAG Heuer Watches in Sri Lanka, is located at No. 1 Alfred House Gardens, Colombo 3.