Sunsilk, the premier hair care brand of Unilever Sri Lanka, conducted its much acclaimed ‘Sunsilk Hair Experts’ program in Galle recently. The aim of this event was to encourage rural women to become well groomed experts in the field of beauty care. This year’s event attracted around 2000 participants.
Sunsilk, for the 10th consecutive year, commenced its annual quest to empower the rural women of Sri Lanka with self-employment and provide them with one-on-one engagement opportunities with beauticians. Similar programs were conducted previously in Embilipitiya, Polonnaruwa and Banadarwela. The 2012 campaign overall attracted more than 7,500 aspiring rural beauticians.
At the workshop in Galle, Sunsilk together with its project partners, The Professional Hairdressers and Beauticians Association (PHABA), delivered knowledge and finer points about hair washing, hair styling, hair care and treatment, skincare, beauty therapy and grooming, with the support of leading hairdressers and beauticians.
As part of the workshop, a bridal competition was held for up and coming beauticians. Out of the 35 participants, the top three winners received scholarships from the prestigious Ramani Fernando Sunsilk Hair and Beauty Academy along with a certificate and trophy.
Commenting on the ‘Sunsilk Hair Experts’ program, Wathsala Aluthgedera, Category Head, Hair Care said, “As the leading hair care brand, Sunsilk takes pride in touching the lives of talented entrepreneurs in areas such as Embilipitiya, Polonaruwa, Bandarawela and Galle, where they face many geographical and financial limitations while trying to gain insights into the beauty industry.”
She added that all four ‘Sunsilk Hair Expert’ workshops have been successful in paving the way for ambitious young women to embark on a rewarding career path filled with glamour and beauty.
In addition to the training sessions and demonstrations, the ‘Sunsilk Hedakari’ competition, under the guidance of experienced choreographer Rozanne Diaz, was conducted for aspiring young girls to take on the ramp to showcase their beauty.
Talking about this experience one contestant said, “I am glad that some of us got this opportunity to showcase our talents and learn valuable tips from various specialists in the field of beauty care. This was a once in a lifetime opportunity for many of us.”