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Unilever Sri Lanka together with Cargills Food City drew the curtain on 2016 with the action packed grand finale of the ‘Shopping Star – Season Four’ promotion, held at the Thalawathugoda Cargills Food City outlet, recently.
The 10 finalists who were selected from district competitions held around the country competed in the finale to claim the grand prize of Rs. 2 million, the second prize of Rs. 1 million and the third prize of Rs. 500,000. D. Arulnadam from Batticaloa emerged the winner claiming the first prize of Rs. 2 million whilst M.K.N. Samarasekara from Galle and Oshadi Jinanjalee from Kandy won the second and third prizes respectively. Unilever Sri Lanka and Cargills Food City rewarded the other finalists with gold jewellery worth Rs. 50,000 each.
Speaking to the media on his achievement, winner of Shopping Star – Season Four, Arulnadam stated, “This was by far the most thrilling and delightful experience I have ever had. No words can express the kind of excitement I experienced from the point of being selected for the district competition to winning the grand prize in the grand finale. I must say Shopping Star is a matchless promotion that rewards customers for loyalty with a truly entertaining experience. I am thankful to Unilever Sri Lanka and Cargills Food City for organising this competition.”
The extensive first round of Shopping Star – Season Four commenced on 17 October and rolled out for eight weeks covering all districts of the island. All Cargills Food City customers who shopped for at least three of the eight nominated Unilever brands; namely Signal, Lifebuoy, Sunsilk, Lipton, Pears, Vim, Surf Excel and Vaseline were eligible to take part in the district competitions and 10 finalists who were selected from the district competitions proceeded to the grand finale.
“The Shopping Star competition is our way of connecting with our loyal consumers every year. Consumer trust and strong collaborations are at the core of our success and we wish to nurture these ties. Our partnership with Cargills Food City too has been successful time and again in this initiative. It was wonderful to see the response we received from the public during the course of this competition and kudos to the lucky finalists on their achievements,” commented Unilever Sri Lanka Chairman Carl Cruz.
“At Cargills Food City we conduct our businesses in a manner that directly engages consumers in a truly unique way. We launched the Shopping Star competition to aptly reward our loyal customers and engage with them through an enjoyable and fun filled experience. My warm wishes go to all our customers who took part in this great experience and specially to the 10 finalists, including the grand prize winner,” Cargills Food City CEO Sidath Kodikara said.
Through the years Unilever Sri Lanka has formulated a multitude of products that has given them a unique place in the lives of people both here and abroad. They are supported by strong customer bases who utilise their products on a daily basis to look and feel good. Unilever’s partnership with Cargills Food City for the fourth consecutive year has been conceptualised to boost consumer experiences and to generate positive associations with the brands. Unilever Sri Lanka will continue to positively impact society, environment and people with strong collaborations, brands and operations which give their customers a chance at getting more out of life, overall.