Seylan Bank was the official banker for the Hiru Golden Film Awards held recently at Nelum Pokuna, Colombo, to felicitate artists from Sri Lanka’s film and entertainment industry. Taking place for the second consecutive year, this event is regarded as one of the biggest award ceremonies in the country.
Many local and Indian artists graced the awards ceremony, during which a variety of entertainment acts were performed. The awards ceremony rewarded many films and short films of 2014/15, while special awards were bestowed for lifetime achievement and special jury awards. Seylan Bank partnered the event as the official banker for the first time because it believes it is an ideal platform for the film industry to be recognised as the premier source of entertainment in the country.
Seylan Bank Deputy General Manager Marketing and Personal Banking Tilan Wijeyesekera said: “Cinema has been Sri Lanka’s primary entertainment source and as Official Banker to the event, Seylan Bank is delighted to felicitate the artists from the industry. We are grateful to ABC Network and Hiru TV for organising this national event on an international scale to honour and award our artists. As ‘the bank with a heart’, Seylan Bank has always been in the forefront of national causes. With this intent, the bank partnered with Hiru TV to stage this massive event.”
Seylan Bank occupies a unique niche as a flexible, customer-friendly choice which upholds its relationship with customers. Its proven relationship-driven service has helped it amass a large loyal customer base of over 1.5 million which has placed their utmost faith in the bank.
As a customer centric bank, it has devised a unique innovative product portfolio that meets and exceeds expectations of its customers. As a result, its SME, minor savings, retail, corporate and credit card customer base has been steadily expanding. Forging ahead after celebrating 28 years of successful operations, the bank has ambitious plans of expanding its presence further into new geographically strategic locations around the country.s