Reckitt Benckiser launches Dettol re-energise soap

Saturday, 29 September 2012 01:09 - - {{hitsCtrl.values.hits}}

Dettol, a power brand from the portfolio of Reckitt Benckiser (Lanka) Ltd, launched its latest offering – Dettol re-energise soap, with the freshness of orange and Dettol’s trusted germ protection.

During the course of the day, germs sap our energy which causes fatigue. The unique formulation of Dettol re-energise soap not only protects you against germs but also leaves you feeling healthy, fresh and re-energised

The product was launched in Sri Lanka, through a massive Dettol re-energise parade symbolising health and energy, which are the fundamentals of the product offering. The unique marketing initiative was well received as the parade was marked with high energy and spirited participation from the local islanders.

Dettol re-energise soap will be made available across the island in all leading supermarkets and groceries giving everyone a chance to ‘turn up the energy.’

Consumers are always looking for a unique aspect within their daily regime, some special freshness that brings a special energy in everyday life. Rahul Murgai, Managing Director Reckitt Benckiser (Lanka) Ltd. stated, “Innovation is key at Reckitt Benckiser and our aim is to provide the consumer new formulations and new products every single time. Dettol re-energiae is another great offering from Dettol that I am confident will not only provide the Dettol’s trusted protection from germs to its users, but also keep them refreshed and energized everyday.”

Commenting on the launch of Dettol re-energise in Sri Lanka, Tanzim Rezwan – Head of Marketing, Reckitt Benckiser Lanka stated, “We are very excited to introduce this unique product to Sri Lanka. Dettol re-energise is an ideal soap for the entire family whose zesty orange fragrance leaves you feeling fresh and re-energised apart from its unique formulation that gives superior protection against germs.”

Dettol is a trusted soap that helps maintain good health and hygiene. It is offered in Sri Lanka in four variants – ‘Original,’ ‘Skincare,’ ‘Cool,’ and ‘Fresh,’ and now the latest addition to the family of trusted soaps – Dettol ‘Re-energise.’