Prima Group Sri Lanka announced it is joining as the Exclusive Food Partner for the inaugural edition of Sri Lanka Premier League (SLPL), which starts from 11 August.
SLPL 2012, featuring the best cricketing talent from Sri Lanka as well as a line-up of top International Cricketers is the first of a prestigious domestic cricket Twenty20 tournament aimed to be held annually in Sri Lanka. While boosting the stature of local cricketers via enhanced opportunities, SLPL is also considered to be a high profile, potentially successful business venture for its stakeholders.
Joining this endeavor with an exclusive food partnership Prima once again strengthens their support towards Sri Lanka’s favorite sport.
Commenting on this partnership Prima Group Sri Lanka General Manager Tan Beng Chuan said: “We are proud to be part of the inaugural SLPL 2012. At Prima, we understand the importance of cricket to Sri Lanka as a nation and it is with pride we pledge our support to this beautiful game.”
Prima Group subsidiary Ceylon Agro Industries General Manager Shun Tien Shing said: “It is our great pleasure and honor to join SLPL 2012, as we recognise this tournament as a wonderful opportunity to encourage Sri Lankan cricketers to perform and elevate Sri Lanka as a cricketing nation.”
Senior Business Manager and Senior Marketing Manager Sajith Gunaratne stated Prima would highlight four power brands at SLPL 2012 in providing convenient snacking and meal options for cricket fans. All Prima products are Halal certified and of highest quality standards.
The SLPL matches which commence on 11 August 2012 will feature Prima as the Exclusive Food Partner catering to Sri Lankan and international spectators at all match venues.