Panerai launches new watch to mark Chinese Zodiac

Friday, 13 January 2017 00:00 - - {{hitsCtrl.values.hits}}

Panerai, a luxury Swiss watch brand, has launched its new Luminor 1950 Sealand 3 Days Automatic Acciaio – 44mm special edition dedicated to the Chinese Year of the Rooster .

The new timepiece is the ninth creation in the series launched by Officine Panerai in 2009 in honour of the tradition of the Chinese Zodiac. After the watches dedicated to the Ox, the Tiger, the Rabbit, the Dragon, the Snake, the Horse, the Goat and the Monkey, the new Luminor 1950 Sealand welcomes the Year of the Rooster which will begin on January 28.

Each of the 99 watches produced for this special edition has been adorned by hand by the best Italian master engravers using the ancient technique of “sparsello”, so named after the special tool used to decorate the cover, a statement said.

The engraved cover protects a grey dial, simple and easy to read, with Arabic numerals, linear hour markers and luminous dots, a small seconds dial at 9 o’clock and the date at 3 o’clock. The cover has a small signalling mirror on the back and it is fitted to the Luminor 1950 case, 44 mm in diameter, which is made of brushed stainless steel.

The movement of the new watch is the P.9000 automatic calibre, produced by Panerai Manufacture in Neuchâtel. Solid and reliable, the movement has a power reserve of three days and it is fitted with a bi-directional oscillating weight and the device for quickly adjusting the hour hand, which also automatically changes the date.

The Luminor 1950 Sealand 3 Days Automatic Acciaio -44mm (PAM00852) is water-resistant to 10 bar (a depth of about 100 metres) and it is supplied with a strap of soft brown leather. Available exclusively in Panerai boutiques, the watch is presented with a spare black rubber strap, a special tool for changing the strap and a screwdriver.