Keeping in line with their ideology of being consistent in delivering novel fashion experiences to its clients, No Limit continues their streak of creating consumer value through experiences and brand engagement.
Creating a mass market visual experience and large scale geographic coverage, Brand ‘deedat’ was all out to ‘Ride with Style’ as No Limit’s leading men’s casual wear brand kick started its annual mega promotion with fanfare and style at No Limit-Image, Wellawatta to engage, recognize and reward their loyal customers.
‘deedat’ – ‘Ride with Style’, which was introduced in 2011 for the first time, is running into the 5 successive season this year with greater consumer attraction and style. According to promotional mechanics, those who purchase ‘deedat’ items worth Rs.3000/- or more from any No Limit or Glitz outlet island-wide between 10 February to 20 March will get qualified to try their luck out to be amongst the five lucky winners to win a Yamaha FZ 2.0 motor bike at the grand draw.
A version of the Yamaha bikes that are on offer for ‘deedat’ winners was unveiled in a glittering ceremony held at the No Limit-Image outlet amidst company representatives, customers, distinguished guests, media and other well-wishers to officially announce the commencement of the promotion this year. Celebrations reached a peak with the arrival of the bike riders at the venue to parade through the city to share the brand spirit. The riders with ‘deedat’ flags in hand took to the streets after the ceremony at No Limit-Image to cruise through the city to cover all No Limit and Glitz outlets in Colombo to announce the launch of the promotion and unveil the bike at each location. Simultaneous to the bike parade in Colombo, mini parades were conducted in Negombo, Kurunegala, Kandy, Kegalle and Ratnapura, where other No Limit and Glitz outlets are located.
“We wanted to continue giving enthusing brand experiences to our customers. Town-storming was introduced last year by ‘deedat.’ With our previous learnings, exciting consumer engagement activities for the brand has been planned this year. ‘deedat’ is an extremely youthful brand targeted at young adults. They project the natural spirit of cheerfulness, excitement and adventure, so, we shared the same during our launch event to feature and relate to them,” said Raneez Sheriff, Marketing Manager – No Limit. He further said that the company is grateful to its customers who supported them grow over the years, and wants to give them due recognition by rewarding them through activities of this nature.
In addition to the many noteworthy achievements of ‘deedat’ the recognition at the 6th CMO Asia awards held in 2015 was the most outstanding. ‘deedat’ received the merit award for the ‘Campaign of the Year’ for “Ride-with-style” season - 4, which was the first glamorous town-cruising bike rally for the brand that created impactful customer engagement.
‘deedat’ which is the leading youth brand of No Limit was launched in 2004. A brand that entered the market only with shirts has now extended its portfolio extensively to cater to emerging and evolving needs of the fashion conscious youth with an array of products. ‘deedat’ has a broad spectrum of fashion items ranging from casual wear, formal wear, undergarments, footwear and accessories to suit the clothing needs of any occasion. Reinforcing its position as a strong stand-alone brand within the No Limit portfolio, ‘deedat’ last year opened its own branded store at No Limit Image – Wellawatte.
– Pix by Daminda Harsha Perera
After the unveiling Grand Prize – Yamaha FZ 2 Standing from left NOLIMIT Manager Marketing Raneez Sheriff, NOLIMIT General Manager Amjad Hassan, NOLIMIT Assistant General Manager Hanafi and NOLIMIT Director Hafiz Mubarack