New world renowned Prestige kitchenware unveiled by Singer

From left: TTK Prestige India General Manager Exports Narasingh Rajkumar, Stephanie Siriwardhana, Singer Sri Lanka Senior Manager – Direct Marketing Piyum Jayatilaka and Singer Sri Lanka Group CEO Asoka Pieris 

Singer Sri Lanka PLC, the country’s number one consumer durable retailer recently unveiled a host of new high quality Prestige products further extending its brand portfolio, to cater to the growing needs of the modern family. 

The unveiling of the Prestige Gas Cooker with glass top, Prestige Mixer Grinder, Prestige Wet Grinder and Prestige Stainless Steel Pressure Cookers and the Prestige non-stick cookware range was held under the patronage of Singer Sri Lanka PLC Group Chief Executive Officer Asoka Pieris and TTK Prestige Company India General Manager – Exports Narasingh Rajkumar at the fifth Singer Lifestyle Exhibition at BMICH.

The launch also unveiled the new brand payoff line ‘Prestige – Housewives’ Pride and coincided with an energetic demonstration by Chef Don Sherman through which hundreds of visitors to the exhibition had the opportunity to gain first-hand experience of the new product range. Prestige is the largest total kitchen solutions provider in India with the widest range of kitchen products.

The Prestige brand offers local households with a total kitchen solution considering the safety and security aspects as well as helping everyone to cook smarter, saving both time and energy and strive towards live a healthier life. In fact Prestige is a brand that is close to the hearts of many Sri Lankans and the phenomenal market leadership in the Pressure Cooker Category is an example of the trust the brand has garnered over the years through Singer Sri Lanka. 

Asoka Pieris commenting at the occasion said, “Singer has been associated with the Prestige brand for over two decades through an exclusive distributor partnership. Prestige as a product is of very high quality and is considered as a ‘prestige’ for customers to own these products which would no doubt be essential to embrace into their lifestyles.” 

He further added, “We are very proud to introduce a new range of products further extending the brand Prestige to the modern household who are more aware of quality, safety and health aspects. Prestige is the ideal choice for your kitchen requirements. It is imperative to say that Prestige has become a must have brand in the kitchen, which is the heart of a home.”

Narasingh Rajkumar added, “Prestige is a global brand and has been associated with Singer for the past several decades. It is noteworthy that Singer has been working with Prestige to bring unique and innovative products to Sri Lankan consumers whilst identifying individual needs.  We understand that with busy schedules it is increasingly difficult to manage entire household chores in minimal time.  Together with Singer, Prestige is aiming at continuing to introduce innovative and high quality products to make cooking a sheer pleasure through minimum effort.”

Prestige is manufactured and exported by TTK Prestige Limited. The company has emerged as India’s largest kitchen appliances company catering to the needs of home makers in the country. 

Singer Sri Lanka currently owns the largest portfolio of the world’s best brands, with over 400 retail sales outlets and over 200 service centres. It has built its leadership as the largest retailer of consumer durables in the country. Customers can also visit any Singer Retail outlet including Singer Plus, Singer Mega, SISIL World and the island wide Singer dealer network to enjoy the benefits of shopping this festive season.