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By Charumini de Silva
Country’s home-grown herbal cosmetic brand, Nature’s Secrets recently launched its new Ultra Moisturizing Body Lotion range available in five naturally nourishing variants of Aloe, Carrot, Rose, Jasmine and Papaya.
The Ultra Moisturizing Body Lotion range boasts triple action advanced moisturising complex developed by the firm which consists of natural ingredients such as tamarind seed extract, and natural plant oil which enhances healthy skin. Unlike, many lotion brands in the market, Nature’s Secrets new range of body lotions do not contain any petroleum, mineral oil or silicone oil.
Chief Guest Nayana Karunaratne said its unwavering commitment to high quality and innovative research has ensured Nature’s Secrets growth from strength to strength, surpassing many multinational brands.
However, she pointed out that it was a pity to see consumers as well as beauticians not believing in quality home-grown cosmetic products over low-quality products imported from various markets.
“Our people don’t like Sri Lankan products. We cannot build Sri Lanka without changing the attitude and educating the professionals. There are over 12,000 saloons islandwide, but 95% of these beauticians have the basic personal care knowledge to,” she added.
Karunaratne said that it was important to promote local brands to encourage them to expand and improve their products to conquer the international markets, which has a greater demand for natural herbal personal care products that is highly growing as a sector globally.
Nature’s Secrets is country’s largest herbal cosmetic manufacturer under hygienic, European recognised GMP and ISO 9001 and 14001 quality production process. In addition to its stringent adherence to international European quality, Nature’s Secrets is also a truly environmentally friendly company. In recognition of its continued commitment to green practices and sustainability, Nature’s Secrets was awarded the Gold Award at the National Green Awards, Sri Lanka’s highest Green Award awarded by the Ministry of Environment.
Nature’s Secrets has also created Sri Lanka’s largest privately owned medicinal plant garden with over 700 medicinal plant varieties for research and conservation. Further, the company established Sri Lanka’s first privately owned Plant Research Centre with international collaborations in USA and Europe.
A Tissue Culture Laboratory has also been established to propagate and distribute rare medicinal plants of Sri Lanka, a conscious effort to protect Sri Lanka’s valuable plants and their remedies for future generations.
– Pix by Daminda Harsha Perera