Magic revives love for traditional sweets with ‘Thalaguli’ ice cream

Thursday, 11 April 2013 00:13 - - {{hitsCtrl.values.hits}}

Thalaguli, Sri Lanka’s favourite traditional sweet, loved by children and adults alike, has gotten a new twist courtesy of Magic, Sri Lanka’s No 1 dairy ice cream, which is launching for the first time ever a Thalaguli ice cream.

Magic Thalaguli, a traditional treat of jaggery and generous chunks of the crunchy sweet sesame delicacy promises to be an authentic Sri Lankan ice cream treat that would bring the festive flavour to your homes this traditional New Year.

Magic is known as the pioneer in ice cream innovation, were the first to launch fresh fruit ice creams using exotic fruits and yummy sundae’s and have constantly looked to add excitement to the ice cream category.

Commenting on the festive collection, Magic Brand Manager Teresa Santos said: “Our Magic limited editions products are all about extra special exciting experiences. And what better time than this season to truly bring that experience to our customers with special products that embody the spirit of the festivity.”

She added that, “Innovation is our edge and we are delighted to offer our customers familiar flavours with an appealing twist this season. The ‘Magic’ seasonal products are in addition to our regular range which has come to be the most loved collection of ice cream in Sri Lanka.

“It goes without saying that all our ice cream is made from pure fresh milk sourced from thousands of smallholder dairy farmers. So your ice cream treats are also always packed with nutrition and brings value to rural communities.”