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Wednesday, 24 February 2016 00:00 - - {{hitsCtrl.values.hits}}
By Shannine Daniel
Beauty brand Lux recently unveiled its latest brand innovation, ‘Lux Fragrant Gold’, a gold pendant infused with its signature perfume, Lux French Rose fine fragrance.
“This is the first time this has been done in Sri Lanka and people were amazed as to how we captured it in gold,” stated Lux Assistant Brand Manager Inura Jayasuriya.
Unilever has selected jewellers Swarnamahal to partner with them for this promotion and 15 Swarnamahal outlets will display the unique pendant throughout this month.
“Consumers will be able to experience and wear fine fragrance which is no longer limited to a bar of soap, but is now encapsulated in a beautifully crafted gold pendant,” said Unilever Category Head for Skin Cleansing Shanika Jayawardena.
“Throughout the years Lux has been synonymous with beauty and glamour, and giving our customers the opportunity of wearing French Rose fragrance infused jewellery, is another milestone for Lux,” added Jayawardena.
Speaking about the pendant, Lux Brand Ambassador Pooja Umashankar stated that it is finely crafted to represent a single rose, and filigree almost resembles lacework giving it a more feminine touch. She added that the fragrance of French Rose infused into the pendant, captured some of her favourite childhood memories especially since she lived in Bangalore at one point and it is often called the ‘city of roses’.
“In my world, I feel that Lux is forever since it has been there since my grandmother’s time,” commented Umashankar.
A surprise promotion took place on 14 February where a special air drop of French Roses took place at selected places around the country where people had gathered to celebrate Valentine’s Day. Lovers of all ages were given a chance of winning a pendant infused with Lux French Rose Fine Fragrance, and those fortunate enough to secure the special rose among the many were able to take one home.
The Lux Fragrant Gold promotion ends on 11 March, with the promotion taking the form of Lux soap bars containing a unique code.
“Consumers will be able to text the unique code to 0720 444 000 to win a Lux Fragrant Gold pendant and experience the beauty of fine fragrance captured forever in fine jewellery,” mentioned Jayasuriya.
Pix by Daminda
Harsha Perera
