Lux excels with ‘Suwadaka Siwu Abarana’

Tuesday, 3 January 2017 00:00 - - {{hitsCtrl.values.hits}}

Unilever’s iconic beauty brand Lux, catapulted into the New Year with yet another innovative promotion guaranteed to ignite the Lux spark in the hearts and minds of its consumers, namely ‘Lux Suwadaka Siwu Abarana’! In other words Lux consumers now have the opportunity of winning for themselves an exquisitely crafted piece of jewellery that can be worn as it is, or as a pendant, a pair of earrings as well as a ring, and what’s more it contains a signature fragrance co-created by the winner! What more could a girl want?

With the dawn of 2017, Lux has outdone itself by coming up with a unique piece of jewellery which has been designed by Harshini Perera very specially for Lux, which (now hold your breath) can be worn in four different ways and carries within it your signature fragrance created by you. The fragrances will be co-created exclusively for winners along with Lux’s Master perfumers, who have taken great pains to ensure that each fragrance will remain unique. “Lux has over the years been synonymous with beauty and glamour, and now we will be giving our consumers the opportunity of wearing Fine Fragrance infused jewellery, which has the distinction of being worn as one solid item or four and contains a customised fragrance, creating yet another milestone in Lux’ unique and star studded history,” said Category Leader Skin Cleansing Dinusha Ekanayake.

The ‘Lux Suwadaka Siwu Abarana’ promotion which was launched on 31 December saw the night sky being lit not with stars but with giant French Roses in a magical display which was viewed in many cities across the country, while Radio DJs kept listeners enthralled with a commentary. A fitting end to the old year and start to the new, a la Lux! “All our consumers have to do is post any two Lux wrappers to PO Box 758 and they will be entitled to a lucky draw whereby they could win this beautifully crafted piece of jewellery,” said Lux Brand Manager Inura Jayasuriya. Jayasuriya went on to say that 25 lucky Lux users would be entitled to win this unique and fragrant piece of jewellery which is like no other!

“It’s time to start sending in your Lux wrappers and be a part of the ‘Lux Suwadaka Siwu Abarana’ promotion,” said Jayasuriya.