Launch of the amanté 2012 autumn winter fashion collection

Thursday, 13 December 2012 00:21 -     - {{hitsCtrl.values.hits}}

Amanté launched its autumn winter 2012 collection with five à la mode designs to suit the taste of the modern enterprising Sri Lankan woman. The collection brings together sophisticated lace prints, luxurious satins and lavish designs augmented in style by intricate details, targeting a demographic of women who are increasingly influenced by quality and brand value of the product. With the launch of amanté in Sri Lanka, luxury and comfort has taken centre stage in a market space that was once cost oriented.

All five designs are unique and distinctive in style. Vintage Splendour, a classic floral design woven on a luxurious stretch satin is a combination of old-fashioned charm and modern styling. The padded wired demi-bra and the low rise brief are both available in silver/plum mix, detailed with an organza bow.

Blush comes in a bold floral design with a subtle silicone flock application, recreating a classic style more suited for the woman of today. The sheer black mesh base over ladybird red lining creates a sensuous contrast. Trimmed with gold fittings, the range is available in a padded/wired demi-bra and a low-rise brief.

As the name suggests Lace Miracle includes a distinctive print that embodies the sensuality of floral lace on an ultra soft micro fibre, and is a delightful blend of comfort and fashion. Trimmed with a two toned floral jacquard strap, the range is available in a smooth padded wired full-cover bra and a low-rise brief, in classic black/nude and inspired maroon/nude colour combinations.

Envy Me offers a shimmery micro fibre, in rich magenta combined with a contrasting black floral galloon lace. The distinctive layered cup brings freshness to the padded wired demi-bra while the lace panelling on the low rise brief adds a touch of elegance.

Delicate Floral is a textured floral design on a cotton-feel base, detailed with picot trimming and a pearl bow, subtly luxurious and delicately sensuous. The design is available in a padded/wired full-cover bra and a low-rise brief in soft pastel pink and flamboyant violet.

The amanté autumn/winter collection can be viewed online at

Amanté products are available at Cotton Collection, Beverly Street, Glitz, Cool Planet and at website and outlet.

Amanté, launched in India in October 2007, is a subsidiary of MAS Holdings, South Asia’s largest supplier of niche market intimate wear. The brand embodies two decades of excellence by MAS in this field. With a vision to be the leading premium brand in the Asian region, amanté offers elegance, comfort and value to the modern Asian woman. Their fully integrated supply chain and design offices in New York, London and Hong Kong offers a premier product set to the latest international trends and styling. Emphasising on the specialty of each product, just like the woman it adorns, amanté is currently sold in over 400 retail outlets across India.