Land Rover partners with HSBC Colombo Fashion Week for 3rd consecutive year
Thursday, 16 January 2014 00:00
Land Rover once again comes forward to partner the annual HSBC Colombo Fashion Week, which has become one of the most anticipated events of the year not just in Sri Lanka, but also in the region.
“Land Rover always looks forward to the energy, excitement and amazing style that this event brings to Colombo. We are very pleased to once again partner with HSBC Colombo Fashion Week, a brand that shares the characteristics and values of our Land Rover vehicles, namely those of luxury, quality and style,” said SML Frontier Automotive CEO Sheran Fernando.
“HSBC Colombo Fashion Week has always maintained that its sole purpose is to create opportunities for local designers and to be the platform for brands that are synonymous with cutting edge quality and design. Hence Land Rover is an obvious partner,” said HSBC Colombo Fashion Week President Ajai Vir Singh.
“The Land Rover brand is the epitome of luxury, design and craftsmanship and is a perfect partner to the HSBC Colombo Fashion Week, an event which is targeted at an elite group who understand and appreciate these values,” said Fernando at the press conference held this week at the Colombo Hilton.
The Land Rover has evolved a distinct design heritage that is rooted in both authentic luxury and rugged capability. Similarly, HSBC Colombo Fashion Week has established a legacy through high levels of quality and designer showcasing.