As part of its rebranding process, JAT has created a new, unified brand architecture that cohesively reflects the company’s operating segments and cross selling opportunities encompassing its entire sphere of operations.
The vast array of services covered includes: JAT Furnishing which delivers innovative furnishing products and accessories for the office, home and kitchen; JAT Living, which provides a comprehensive portfolio on real estate development including business process management, design, engineering and construction planning solutions; and JAT Paints, which offers wood coatings, paints, painting equipment, painting supplies, including paint brushes, putties, plasters, sandpaper, for ceilings and floorings.
JAT Furnishing provides innovative and modern solutions for seating and storage in workspaces, bedrooms, and, healing spaces, while providing accessories to flooring and ceiling requirements. JAT offers world-renowned brands including Herman Miller, Nature and Tarkett Flooring, Armstrong Ceilings, and ALNO with the aim of catering different consumer needs in providing customised solutions.
Herman Miller is an internationally renowned brand represented by JAT and is recognised as a brand which has reached the pinnacle of prestige in seating and office desking. The ergonomic designs support and improve posture and come with a 12 year Herman Miller unconditional warranty on every product. JAT is the proud sole distributer of its entire range including the famed; Aeron, Eame’s Lounge and Ottoman, Embody, Sayl, Mirra and Setu.
Nature Flooring, China’s largest wood flooring company, is yet another product under JAT’s corporate umbrella. Nature’ eco-engineered products provide a variety of flooring including solid strand woven bamboo. Included as one of the 500 Most Valuable Brands in Asia, Nature Flooring was also ranked “No.1 in the Wood Flooring Category” by the World Brand Laboratory.
Armstrong Acoustical Ceilings, yet another feather in JAT’s Furnishing cap, is an excellent way to reduce noise within a space. The Armstrong portfolio of commercial acoustical ceilings offers solutions in mineral fibre, fiberglass, perforated metal, and perforated wood. Bright whites, bold colours, cool metals, and warm woods give the design flexibility and acoustical performance for commercial interiors.
This year, in keeping with its goal to encompass all living spaces, JAT added ALNO kitchens to its portfolio. For over 85 years, ALNO has been at the forefront of innovative kitchen design and manufacturing. ALNO set out with a clear vision to create unique exquisitely designed and custom-built kitchens around the unique needs of customers. Its commitment to deliver supreme quality, skilful craftsmanship and innovative excellence is its hallmark
JAT Holdings was founded in 1993 and has rapidly increased its portfolio over the years. With 18% revenue growth and 38% net profit growth in 2014/15, the rebranding affirms JAT’s vision and goals of its dynamic future and the unprecedented opportunities ahead.