Inspiring ‘magic’ at Galle Children’s Festival 2012

Saturday, 13 October 2012 00:00 -     - {{hitsCtrl.values.hits}}

Magic Sri Lanka’s number one dairy ice cream brand is partnering the Galle Children’s Festival 2012 which is being held this weekend in the historic Galle Fort. Held for the second time, the Galle Children’s Festival is an extension from the internationally acclaimed Galle Literary Festival opening a plethora of aesthetic and cultural activities for the children of Sri Lanka absolutely free of charge.

Teresa Santos, Brand Manager, Magic commenting on the involvement of the brand in this festival said, “We also supported the Galle Lit Festival 2012 by coming forward to make possible its outreach activities that focused on the development of children and their educators.

“We had a wonderful and overwhelming response from the children of Jaffna and Galle as well as their teachers. We therefore decided to extend this opportunity to a larger number of children by partnering the Galle Children’s Festival as its Gold Sponsor along with other brands under Cargills (Ceylon) PLC.”

The festival includes a diverse range of performances, exhibitions, workshops, activities, field trips and parades held over four days. This year’s program has been expanded to include a family friendly opening night, devoted day for schools, a day of workshops and performances for the local community plus a day of exciting field trips and adventures! This event is completely free for children of Sri Lanka.

Magic along with other Cargills Brands ‘Kotmale,’ ‘Kist’ and ‘Kist Biscuits’ would also be energising the event with free goodies for all participants. “Through this Festival the children of Sri Lanka would be exploring the exciting world of aesthetics, culture and play.

“It is these experiences that shape personalities and releases the latent spirit of creativity and genius in children. Magic shares this energy of releasing excitement and inspiration on a platform of nutrition and quality and this makes our association with the Festival that much more meaningful,” Santos added.

The Galle Children’s Festival is also supported by One Trust Sri Lanka, the philanthropic arm of Cargills that focuses on the empowerment of children through the promotion and facilitation of education, aesthetics and play.