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for designer businesses to grow we need a second season along with Spring and Summer. Two years ago we found that resort wear worked well as our second season. With continuous innovation, we will keep driving this category to greater heights, creating more opportunities for Sri Lankan fashion designers and the industry.”
CFW is one of the three main fashion weeks in Asia which has been running for more than 10 years. It is also one of two fashion weeks in Asia which has introduced a dedicated resort wear season in its annual calendar, in addition to its Spring/Summer season. In just two years it has grown to become a four-day event and has shown an ever-increasing growth pattern. The HSBC CFW Resort Wear Show is unique because it takes place at a resort and this time Jetwing Blue and Beach in Negombo will play host to the highly anticipated event.
Singh further added, “There’s a valid reason for promoting resort wear, it’s not just part of our efforts to make Sri Lanka a destination for fashion entertainment, it’s part of our plan to make an international impact in the fashion industry. As our plans for CFW’s growth continued to unfold CFW became part of Asian Fashion Week (AFW). Five Sri Lankan designers who showcased their work at CFW, were selected to show their collections at AFW in Indonesia. Sri Lankan designer, Sonali Dharmawardena even had the honour of opening Asian Fashion Week this year. Colombo Fashion Week is now being recognised internationally for the impact it is making on the local fashion industry and every aspect of fashion in Sri Lanka.”
Along with 17 established Sri Lankan fashion designers, there will be three international heavyweights at the HSBC CFW Resort Wear Show who will add an interesting dimension to the show. Abraham & Thakore, a designer duo and label from the Indian fashion industry which has won accolades and recognitions around world, will be showing in Sri Lanka for the first time. Harare, a label owned by Caroline Fuss will also show at the HSBC CFW Resort Wear Show. Caroline showed at New York Fashion Week just last week and was well received by the fashion community. The third international designer to be featured at the show includes a CFW loyalist and the show’s best international ambassador, Bibi Russell. She is a world-renowned fashion designer and icon who is also a Goodwill Ambassador for UNESCO.
In addition to several ramp events this not-for-profit annual event stays true to its vision of developing and uplifting Colombo’s fashion design industry through its behind-the-scenes mentoring process and workshops. This year at the HSBC Colombo Fashion Week workshop will be held on the 4 October and will focus on a theme titled, ‘The use of indigenous textiles in fashion’. Renowned designers Bibi Russell, Harare and Abraham & Takore will also join the workshop to share their knowledge and experience.
Every year, as part of the CFW plan, new additions are made to the seasonal CFW calendar. This year CFW Resort will see designer Pop-up stores being created with the support of TATA housing. TATA housing held a competition among final year architecture students and the designs of two students were selected and awarded. A total of 15 Pop-up stores for each designer brand will be set up at the venue, Jetwing Beach, enabling guests to see the latest collections in a well-designed retail environment.
This year, as part of the Fashion + Food series of CFW, a Michellin star chef from Paris and an internationally acclaimed Malaysian chef will be at the event. The chefs will provide delightful cuisines every evening, bringing in a design element to the show from the culinary arts. There will be special menus available on 1 and 2 October, the day of the ‘Bright Spark’ shows and the menus will continue to evolve till the show comes to a close on 5 October.
The HSBC Colombo Fashion Week Resort Show, now in its third year, premiers from the 1 to 4 October 2014 at Jetwing Blue and Jetwing Beach. The partners of CFW who strengthen the show’s vision and help make it a continuous success are; HSBC, Colombo Jewellery Stores, Land Rover, Jetwing, Ponds, TATA Housing, Vision Care, Spa Ceylon, Brandix, Wineworld, Hameedia, Hellmann Logistics, Leo Burnett, Cotton Collection, zMessenger, Ramani Fernando Salons, Mal-key rent-a-car and Fashion TV.
The HSBC CFW Resort Show will end with a fabulous themed after-party on 4 October following the final show.
Anticipated to be the party event of the season, tickets for the after party will soon be on sale. Those interested can follow the CFW official website on www.colombofashionweek.com and the official CFW Facebook page on www.facebook.com/colombofashionweek for regular updates.
Hameedia partners HSBC CFW Resort Show 2014Hameedia will partner the third edition of the HSBC Colombo Fashion Week (CFW) Resort Show 2014, which takes place from 1 to 4 October, at Jetwing Blue and Jetwing Beach, in Negombo. On 4 October, Hameedia will showcase its FH Collection, a sophisticated and chic men’s evening wear line. Hameedia has been a partner of the HSBC Colombo Fashion Week for the last ten years and has supported the HSBC CFW Resort Show since its inception three years ago. The FH Collection for the CFW Resort Show will feature an eclectic mix of trousers, shirts, casual jackets, waist coats and three quarters in a shade of blue, yellow and orange sunset colours. The collection comprises sleek and comfortable pieces made from natural fabrics such as cotton and linen. This year Hameedia partnered with CFW for Asian Fashion Week (AFW) which took place in Surabaya City, Indonesia. Hameedia unveiled its stylish FH Collection at the AFW show and dazzled the audience with three different looks which were inspired by the colour theme of blue. The Resort edition of the HSBC CFW Resort Show 2014 is extremely relevant to Sri Lankan fashion because it enables the country to make a mark internationally as a leader in resort wear, which is a growing fashion category around the world. Commenting on the partnership with HSBC Colombo Fashion Week, Hameedia Managing Director Fouzul Hameed stated: “HSBC CFW has become the most highly anticipated fashion event in Sri Lanka. The Resort Show is an important aspect of CFW as it gives us the opportunity to showcase collections which are significant to the growing category of resort wear. “Hameedia and CFW have worked together for over a decade to uplift Sri Lankan fashion. We recently partnered with CFW to represent Sri Lanka at Asian Fashion Week and we will continue in our efforts to showcase Sri Lankan designers and brands in the international fashion arena. Hameedia focuses on delivering quality fashion that is on par with international standards and partnering with CFW helps us raise the profile of the Hameedia brand, both locally and internationally.”
Further highlighting the partnership Colombo Fashion Week President Ajai V. Singh said: “We are once again happy to have Hameedia, one of the leading menswear retail brands in Sri Lanka, partner with us. In the many years that Hameedia has partnered with us, we have witnessed the growth of CFW and the Resort Show. Our partnership in the fashion industry has strengthened over the years and we are very excited to have Hameedia join us as a partner once again.”
Hameedia, established in 1949, has grown to become a household brand in Sri Lanka. Renowned for high quality, custom tailoring and ready-made clothes for gents, the Hameedia multiband retail stores also includes brands such as Le Bond, Envoy, Signature, Raymond, Lee and Adidas to name a few. With a network of over 30 outlets across Sri Lanka, Hameedia has also been growing its presence globally with outlets in the Maldives and Australia. |
