HSBC Advance partners with The Body Shop to celebrate women’s inner beauty

Wednesday, 8 March 2017 00:00 - - {{hitsCtrl.values.hits}}

Celebrating the month of Love, HSBC Advance recently did something truly enriching for their female customers.

Advance customers were invited to a special workshop and tutorial at The Body Shop in Colombo, where they had the opportunity to try out The Body Shop’s latest – personal care, skin care and makeup ranges, available in Sri Lanka.

HSBC Advance seeks to build long-term equitable relationships with customers, supporting their ambitions and lifestyle interest through rewarding experiences. As such, the event themed ‘Love Yourself’ allowed them to experience interactive demonstrations and tutorials on a range of Body Shop products that are widely used by them and learn about their ingredients and benefits.

They were also given tips on personalised skin care regimes and the appropriate products for different types of skin by Aradhika Mehta, Head of Marketing for The Body Shop India who visited Sri Lanka to conduct the session for Advance customers. This was followed by an engaging session on make-up by rising beauty blogger, Rush Razzak who also shared handy tips and tricks to get the trendiest looks for the season. Sharing her thoughts on the workshop, Aradhika Mehta stated: “At The Body Shop our customers are at the heart of our business, in every aspect whether it’s a product or the experience at the store. We want to be close to our customers and that was the main reason for today’s session. It was the best forum and great touch point for our customers and us and to know their thoughts. We had great interaction. We know that the average Sri Lankan consumer likes the Body Shop in so many ways and this was a testimony to that.”

Customers were able to sample various products at the store and enjoy a 25% saving on a variety of skin care products and fragrances, as well as get one on one expert advice on sporting their best day time and night time looks.

Customers were delighted by the experience. Thyumi Abeysinghe, an HSBC Advance customer, commented, “I don’t normally use much makeup, but do use other skincare products from The Body Shop. This was a new experience for me and it was very informative especially the makeup tutorial.”

The workshop was a great platform to help boost the confidence of all women present and make them realise that their true beauty lies within and make-up and skin care products only enhance it further.

HSBC Advance is a proposition designed for the growing ‘emerging affluent’ customer segment who are ambition individuals who set themselves multiple goals in life. In order to help achieve them, HSBC Advance offers a globally consistent, locally competitive offering that is built around strong values to support customers in reaching their success.