Hameedia introduces PRO shoe care to Sri Lankan market

Hameedia, Sri Lanka’s leading menswear specialist recently introduced the PRO premium shoe care range throughout its retail network in Sri Lanka. Developed by leading manufacturer and exporter M.V. Shoe Care, the PRO range of products offers customers easy-to-use, high quality cleaning and shine solutions that enable them to step out in style on every occasion.

PRO is a cutting-edge shoe care brand that is attracting a loyal customer base and strong retail presence across the South Asian region. In India, the PRO shoe care range is available in over 1,200 outlets including leading footwear retailers and fashion stores. Hameedia is the first Sri Lankan company to bring PRO to Sri Lanka, as part of its ongoing effort to strengthen and complement its product portfolio and offer customers the very best solutions in shoe care.

Commenting on the PRO range, Hameedia Managing Director Fouzul Hameed stated: “We are delighted to offer our valued customers access to this new, world-class range of shoe care products. Shoes are a quintessential part of any outfit and they help you to make a strong fashion statement. If your shoes are in a poor condition or look dull due to wear and tear, it can literally diminish the effect and overall finish of your entire outfit. If you invest in important staples such as leather shoes or sandals, it’s important that you maintain them, so that they look their very best at all times. The PRO range of shoe care products is extremely easy to use and will enable you to keep your leather footwear in excellent condition.” 

Also commenting on the range being introduced to the Sri Lankan market, M.V. Shoe Care Founder and Managing Director Ketan Vyas said, “We are excited to partner with the Hameedia Group, and have been impressed with their professionalism as well as their strong sales network and distribution capabilities. This range of new products and services will change the way that consumers take care of their shoes and leather goods. Hameedia has the reputation, the reach and the commitment that is needed to deliver in this market – together we will make a very positive impact on the provision of high quality shoe and leather care products throughout Sri Lanka.” M.V. Shoe Care Head of Sales Lokesh Chopra added: “Sri Lanka is an important market for us as it is experiencing fast growth in the retail sector. We are extremely happy to partner with the Hameedia Group, which is known for setting luxury retail standards. We believe that the addition of the PRO products and accessories to the Hameedia portfolio will provide discerning Sri Lankan consumers with the care and cleaning solutions that they need to ensure the durability of their footwear. I am also impressed with the technical competency and enthusiasm of the Hameedia team, who deliver top notch products, as well as exceptional support services to all customers. This is a great partnership that will enable us to take our brand PRO to the next level.”  The PRO shoe care range of products offers eight focused categories for shoe and leather care called Clean, Care, Colour, Shine, Renew, Fresh, Protect and Accessories. Customers can consult Hameedia’s Grooming Specialists to find out more about which shoe care products should be used on different types of footwear.

At present, PRO leads the premium shoe care market in India and its range of solutions in known to enhance the appearance of shoes and improve their functionality to create lasting value. The PRO range is developed using the very best raw materials and through collaborations with top formulation agencies and laboratories that are based in Europe. Developed using innovative technologies and industry-best quality standards as well as global production protocols, the PRO range offers world-class shoe care solutions, that can easily be used by customers to maintain their footwear and make every pair of shoes in their wardrobe shine and look clean, chic and stylish. 

Hameedia is the exclusive distributor of PRO shoe care products in Sri Lanka and a selection of other products can be found at The Envoy Mansion and other Hameedia outlets island-wide.

Pix by Lasantha Kumara