Wednesday, 19 February 2014 00:00
Britain’s leading high street fashion brand has opened its first exclusive store in Colombo. BMI Wholesale Trading Ltd., the master franchisee for French Connection in India and the Sub-continent, has entered into an exclusive sub franchise agreement with Softlogic to market and distribute French Connection branded products in Sri Lanka.
“This is a key milestone in our international expansion plans and emphasises the global appeal of the French Connection brand. We are delighted to be working with the team at Softlogic and look forward to introducing French Connection to the growing affluent young consumers in Sri Lanka,” said Vijay Murjani, Chairman and MD, BMI.
Speaking on the launch, Softlogic Chairman Ashok Pathirage said: “We are pleased to be partnering with French Connection UK, a brand that is well known and well accepted among a many of the fashion forward audiences in Sri Lanka. We find this partnership a strategic fit as Softlogic too has a strong footing in the local retail industry and has long term plans to add value and play a strong role in elevating the fashion retail market in the country. By bringing in French Connection to our country, we are confident of attracting the discerning ladies and gentleman, who will have access to the full range of the premier product offering from the brand.”
The store, located at 1/1 Bagatale Road, Colombo (facing Galle Road), resonates an edgy yet sleek environment that is both contemporary yet inviting.